Guides
Tracking and checkout, explained without the jargon.
Why is my Meta pixel missing sales?
Shopify shows more orders than Meta Ads Manager? Why the pixel misses purchases (ad blockers, iOS, consent, in-app browsers) and how the Conversions API helps.
6 min read
Server-side tracking for Shopify, explained simply
What server-side tracking is, why Shopify stores lose purchases in the browser, what it can't fix, and your setup options for Meta, TikTok and Google.
9 min read
Customising the Shopify checkout without Shopify Plus
What you can change in Shopify's checkout on Basic, Grow and Advanced, what needs Plus, where Shopify Functions fit, and when a custom checkout makes sense.
7 min read
Also handy: the ROAS calculator and our comparisons.