Rankings / Best pixel trackers for Shopify & WooCommerce
Best TrueROAS alternatives in 2026
TrueROAS is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl44,99 $/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2TrueROASFree plan · from $39/monthSmall stores that want attribution and a free planShopify, WooCommerce, BigCommerce
- 3WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 4RedTrackFree plan · from $99/monthMedia buyers, agencies, and stores that want free server-side CAPIShopify, WooCommerce, Magento, BigCommerce, and more
- 5Triple WhaleFree plan · from $219/monthLarger Shopify brands that want a full analytics suiteShopify
- 6TracklutionFree plan · from €39,20/monthSmall stores that want a free start, and advertisers on many networksShopify, WooCommerce, BigCommerce, and more
- 7TrackBeefrom €79/monthShopify stores that want many integrations and a long free trialShopify
How we ranked
Settl is our product, so it's first. TrueROAS is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what TrueROAS does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- 44,99 $/month
- first month 7,99 $ · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over TrueROAS
- Snapchat, X, Microsoft Advertising and Reddit get your sales too
- One price with server-side sending included, no add-ons
- A live visitor view and an optional own checkout
Cons
- – No free plan or free trial; the first month is 7,99 $
- – No multi-touch attribution models, MMM or lifetime-value reports
2. TrueROAS
Best for: Small stores that want attribution and a free plan
- Starting price
- Free plan · from $39/month
- Platforms
- Shopify, WooCommerce, BigCommerce
AI ad attribution matched to real store orders, with CAPI and enhanced conversions sent back to ad platforms.
What TrueROAS does well
- Free plan under $10k a month in revenue
- Pro listed at $39/month on their own site
- Shopify and WooCommerce, plus Klaviyo
Stay with TrueROAS if…
- You're under $10k a month in revenue and want to start free.
- You want AI attribution and Klaviyo in the same tool.
Cons
- On the free plan, server-side CAPI is a $49/month add-on
- Their Shopify listing shows higher tiers (from $199/month) than their own site
3. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
4. RedTrack
Best for: Media buyers, agencies, and stores that want free server-side CAPI
- Starting price
- Free plan · from $99/month
- Platforms
- Shopify, WooCommerce, Magento, BigCommerce, and more
Tracking, attribution and automation for paid ads, with a free server-side plan for one store.
Pros
- Relay: free forever for 1 store, with server-side CAPI and order sync
- Plans for media buyers and agencies
- Shopify, WooCommerce, CartPanda, PrestaShop, Magento and BigCommerce
Cons
- Paid tiers are priced on tracked revenue
- Brand at $99/month is the $250K revenue tier; higher tiers cost more
5. Triple Whale
Best for: Larger Shopify brands that want a full analytics suite
- Starting price
- Free plan · from $219/month
- Platforms
- Shopify
Analytics and attribution suite with its own pixel, dashboards, an AI agent and server-side sending (Sonar) on paid plans.
Pros
- Free plan with the Triple Pixel and first- and last-click attribution
- Multi-touch attribution and Sonar server-side sending from Foundation
- Dashboards and an AI agent across your store and ad data
Cons
- Server-side sending starts on Foundation at $219/month
- Built for Shopify
6. Tracklution
Best for: Small stores that want a free start, and advertisers on many networks
- Starting price
- Free plan · from €39,20/month
- Platforms
- Shopify, WooCommerce, BigCommerce, and more
European server-side tracking platform with a free plan and one of the longest connector lists.
Pros
- Free plan: 5k events a month with Meta and Google Ads
- Connectors for LinkedIn, Taboola, Outbrain, OpenAI Ads, Awin and more
- 14-day trial without a card; Shopify, WooCommerce, BigCommerce and Stripe
Cons
- €39,20/month is the yearly-billing price; for month-to-month, see their site
- Priced on events, with a fee per event above 50k
7. TrackBee
Best for: Shopify stores that want many integrations and a long free trial
- Starting price
- from €79/month
- Platforms
- Shopify
Dutch server-side tracking for Shopify, priced on the revenue it tracks, with an Insights add-on and a mobile app.
Pros
- 19 integrations on every plan, including GA4, Microsoft Ads and Klaviyo
- 30 days free, no credit card
- Up to 2 stores on the Start plan, with Dutch support over WhatsApp
Cons
- Price rises with tracked revenue: €79 covers €25K, then €6 per extra €1K
- WooCommerce isn't mentioned on their pricing page
Questions
What is the best TrueROAS alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: 44,99 $ a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is TrueROAS ranked second?+
Because for some stores it's still the best fit. We list what TrueROAS does well and who should stay with it, so you can decide for yourself.
Can I switch from TrueROAS to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from TrueROAS for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is 44,99 $ a month, first month 7,99 $. Monthly, cancel any time, and no fee per order.