Compare / Tracklution
Settl vs Tracklution
Tracklution and Settl are close: both are European server-side trackers for Shopify and WooCommerce, both around €39 a month. Tracklution has a free plan and a longer list of connectors. Settl adds ROAS per ad, a live view and an optional own checkout. This Tracklution alternative page lays out the differences honestly.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Tracklution
Server-side tracking platform with many connectors
Price
Settl
€39,99/month, billed monthly, first month €6,99
Tracklution
Grow: €39,20/month billed yearly, for 50k events, then a small fee per extra event. Month-to-month price: see their site
Free plan
Settl
No
Tracklution
Yes: 5k events a month, 1 website, Meta and Google Ads only
Free trial
Settl
First month €6,99
Tracklution
14 days, no card
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit
Tracklution
Meta, Google Ads, TikTok, Snapchat, Pinterest, LinkedIn, Bing, Reddit, OpenAI Ads, Taboola, Outbrain, Klaviyo, GA4, Awin
Priced on
Settl
Nothing; flat price
Tracklution
Events per month
Platforms
Settl
Shopify and WooCommerce
Tracklution
Shopify, WooCommerce, WordPress, BigCommerce, GTM, Stripe
| Settl | Tracklution | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side tracking platform with many connectors |
| Price | €39,99/month, billed monthly, first month €6,99 | Grow: €39,20/month billed yearly, for 50k events, then a small fee per extra event. Month-to-month price: see their site |
| Free plan | No | Yes: 5k events a month, 1 website, Meta and Google Ads only |
| Free trial | First month €6,99 | 14 days, no card |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit | Meta, Google Ads, TikTok, Snapchat, Pinterest, LinkedIn, Bing, Reddit, OpenAI Ads, Taboola, Outbrain, Klaviyo, GA4, Awin |
| Priced on | Nothing; flat price | Events per month |
| Platforms | Shopify and WooCommerce | Shopify, WooCommerce, WordPress, BigCommerce, GTM, Stripe |
Tracklution details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Tracklution's own site before deciding. Tracklution is a trademark of its owner; Settl isn't affiliated with them.
Pick Tracklution if…
- You have a small store and the free plan (Meta and Google Ads) is enough for now.
- You advertise on LinkedIn, Taboola or Outbrain, which Settl doesn't send to.
- You're on BigCommerce or want to track Stripe payments directly.
Pick Settl if…
- You want monthly billing at a fixed price, with no event counting.
- You want to see spend, sales and ROAS per ad, with advice on which ads to scale or switch off.
- You'd like your own branded checkout from the same provider.
Questions
Is Tracklution cheaper than Settl?+
At the entry level, yes: Tracklution has a free plan for 5k events a month. Their Grow plan is €39,20 a month on yearly billing, about the same as Settl. Settl is €39,99 billed monthly, with no event limit.
Why choose Settl as a Tracklution alternative?+
Mainly for the per-ad ROAS view, the flat price that doesn't count events, and the option to add your own checkout. If you need LinkedIn, Taboola or Outbrain, Tracklution covers more platforms.
Do both work on WooCommerce?+
Yes. Settl uses a WordPress plugin; Tracklution lists WooCommerce and WordPress among its platforms.
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