Compare / Triple Whale
Settl vs Triple Whale
Triple Whale is a full analytics suite for Shopify brands: attribution, dashboards, AI tools and more, priced by your yearly revenue. Settl does one part of that very well — getting every sale back to the ad platforms and showing real ROAS per ad — for a flat monthly price, on Shopify and WooCommerce.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Triple Whale
Analytics and attribution suite with its own pixel, dashboards and AI tools
Price
Settl
€39,99/month for Tracking, €49,99 with our checkout. First month from €4,99
Triple Whale
Paid plans listed from about $219/month, rising with your yearly GMV
Contract
Settl
Monthly, cancel any time
Triple Whale
Paid plans are 12-month subscriptions, also when billed monthly
Sends sales back to ad platforms
Settl
Yes — Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, server-side with the saved click
Triple Whale
Yes, through its Sonar features on paid plans
Shopify
Settl
Yes
Triple Whale
Yes
WooCommerce
Settl
Yes, with our plugin
Triple Whale
Built for Shopify
Setup
Settl
One line in your theme or a WordPress plugin, a few minutes
Triple Whale
App install plus onboarding; more to configure
| Settl | Triple Whale | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Analytics and attribution suite with its own pixel, dashboards and AI tools |
| Price | €39,99/month for Tracking, €49,99 with our checkout. First month from €4,99 | Paid plans listed from about $219/month, rising with your yearly GMV |
| Contract | Monthly, cancel any time | Paid plans are 12-month subscriptions, also when billed monthly |
| Sends sales back to ad platforms | Yes — Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, server-side with the saved click | Yes, through its Sonar features on paid plans |
| Shopify | Yes | Yes |
| WooCommerce | Yes, with our plugin | Built for Shopify |
| Setup | One line in your theme or a WordPress plugin, a few minutes | App install plus onboarding; more to configure |
Triple Whale details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Triple Whale's own site before deciding. Triple Whale is a trademark of its owner; Settl isn't affiliated with them.
Pick Triple Whale if…
- You run a large brand and want one place for attribution models, cohort analysis, forecasting and AI tools.
- You have the budget for a yearly contract and someone to get value out of all the dashboards.
Pick Settl if…
- You mainly want Meta, TikTok and Google to see all your sales, so the algorithm learns from the real numbers.
- You want to see per ad what it cost and what it sold, and which ones to scale or switch off — without a long contract.
- You're on WooCommerce, or you also want your own branded checkout.
Questions
Can I use Settl and Triple Whale together?+
Yes. Settl sends purchases server-side to the ad platforms; that doesn't get in the way of an analytics tool reading your store. Many stores start with Settl and only add a bigger suite when they need its extra reports.
Is Settl an attribution tool?+
Partly. Settl links every paid order to the ad click that brought the buyer (kept for 90 days) and shows spend, sales and ROAS per ad. It doesn't do multi-touch attribution models or forecasting.
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