Compare / TrueROAS
Settl vs TrueROAS
TrueROAS matches ad attribution to real store orders and sends conversions back to ad platforms, on Shopify and WooCommerce. It has a free plan for small stores and a Pro plan close to Settl's price. If you're comparing a TrueROAS alternative, the differences are in the details: which platforms get your sales, and what else comes with it.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TrueROAS
AI ad attribution matched to real orders, plus CAPI and enhanced conversions
Price
Settl
€39,99/month, first month €6,99
TrueROAS
Own site: Pro $39/month after trial. Shopify listing shows tiers from $199/month
Free plan
Settl
No
TrueROAS
Yes, under $10k/month revenue (card required; CAPI is a $49/month add-on there)
Contract
Settl
Monthly, cancel any time
TrueROAS
Cancel anytime
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, plus Klaviyo
TrueROAS
Meta, Google, TikTok, Pinterest, plus Klaviyo
Shopify / WooCommerce
Settl
Both
TrueROAS
Both, plus BigCommerce and GoHighLevel by custom integration
| Settl | TrueROAS | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | AI ad attribution matched to real orders, plus CAPI and enhanced conversions |
| Price | €39,99/month, first month €6,99 | Own site: Pro $39/month after trial. Shopify listing shows tiers from $199/month |
| Free plan | No | Yes, under $10k/month revenue (card required; CAPI is a $49/month add-on there) |
| Contract | Monthly, cancel any time | Cancel anytime |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, plus Klaviyo | Meta, Google, TikTok, Pinterest, plus Klaviyo |
| Shopify / WooCommerce | Both | Both, plus BigCommerce and GoHighLevel by custom integration |
TrueROAS details come from their public pages and app listings, checked October 2026. Prices and plans change — always check TrueROAS's own site before deciding. TrueROAS is a trademark of its owner; Settl isn't affiliated with them.
Pick TrueROAS if…
- You're under $10k a month in revenue and want to start on a free plan.
- You want AI-based attribution matched to your orders in the same tool.
Pick Settl if…
- You advertise on Snapchat and want those sales sent server-side too.
- You want one price with server-side sending included, not split over a free plan and add-ons.
- You'd like your own branded checkout alongside the tracking.
Questions
Is TrueROAS cheaper than Settl?+
It can be. Their Basic plan is free under $10k a month in revenue, though server-side CAPI is a $49 add-on there. Their own site lists Pro at $39 a month; their Shopify listing shows higher tiers. Check their site for what applies to you.
What makes Settl a good TrueROAS alternative?+
Snapchat support, a live visitor view, and the option to run your own checkout on your own domain. Both tools send purchases back to the ad platforms and show ROAS.
Does Settl use enhanced conversions for Google?+
Settl sends paid orders server-side to GA4 with the saved Google click; link GA4 to Google Ads and import the purchase as a conversion.
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