Rankings / Best pixel trackers for Shopify & WooCommerce
Best AdTrace alternatives in 2026
AdTrace is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl44,99 $/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2AdTraceFree plan · from $27/monthVery small Shopify stores that only need Meta and want an EMQ guaranteeShopify
- 3Pixelio$15/monthShopify stores on Meta only that want unlimited pixels at a flat priceShopify
- 4eρ Facebook Pixels & CAPI$9,99/monthShopify stores that only run Meta ads and want the cheapest Conversions APIShopify
- 5WeltPixelFree plan · $39/monthShopify stores that want a flat price, unlimited orders and destinations like OpenAI AdsShopify
- 6WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 7TiXel$19,99/monthShopify stores that want unlimited pixels on many platforms for one low priceShopify
How we ranked
Settl is our product, so it's first. AdTrace is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what AdTrace does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- 44,99 $/month
- first month 7,99 $ · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over AdTrace
- One price at any volume; AdTrace already costs $87 a month below 100 orders
- TikTok, Google, Snapchat, Pinterest and more, not only Meta
- WooCommerce support and ROAS per ad
Cons
- – No free plan or free trial; the first month is 7,99 $
- – No multi-touch attribution models, MMM or lifetime-value reports
2. AdTrace
Best for: Very small Shopify stores that only need Meta and want an EMQ guarantee
- Starting price
- Free plan · from $27/month
- Platforms
- Shopify
Meta pixel install plus Conversions API, priced by orders, with an Event Match Quality money-back guarantee.
What AdTrace does well
- Very simple setup
- Money back if your Event Match Quality doesn't improve
- Free at 0 orders
Stay with AdTrace if…
- You have very few orders and only run Meta ads.
- You want their EMQ money-back guarantee.
Cons
- Expensive per order: $87/month for 50–99 orders
- Meta only, rated 2.6 on the App Store
3. Pixelio
Best for: Shopify stores on Meta only that want unlimited pixels at a flat price
- Starting price
- $15/month
- Platforms
- Shopify
Unlimited Meta pixels and unlimited Conversions API events for one monthly price.
Pros
- Flat $15/month, or $119,88 a year
- Pixels per collection
- Rated 4.9 from about 70 reviews
Cons
- Meta only
- Shopify only
4. eρ Facebook Pixels & CAPI
Best for: Shopify stores that only run Meta ads and want the cheapest Conversions API
- Starting price
- $9,99/month
- Platforms
- Shopify
Unlimited Facebook pixels plus Conversions API, set up in minutes, by Easy Ads.
Pros
- Only $9,99/month
- Unlimited pixels, also per collection
- Quick setup
Cons
- Meta only
- No attribution or ROAS view
5. WeltPixel
Best for: Shopify stores that want a flat price, unlimited orders and destinations like OpenAI Ads
- Starting price
- Free plan · $39/month
- Platforms
- Shopify
Shopify app that sends purchase and checkout events server-side to nine destinations for one flat price.
Pros
- One flat $39/month with unlimited orders, close to Settl's price
- Nine destinations, including Reddit, Klaviyo and OpenAI Ads
- Free GA4-only plan up to 100 orders a month
Cons
- Shopify only
- Its own comparison page says it has no identity-resolution layer
6. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
7. TiXel
Best for: Shopify stores that want unlimited pixels on many platforms for one low price
- Starting price
- $19,99/month
- Platforms
- Shopify
Unlimited multi-pixel app with server-side events for Meta, TikTok, Google Ads, Snapchat, Pinterest, Reddit and OpenAI.
Pros
- Flat $19,99/month with unlimited pixels
- Many platforms, including OpenAI
- Rated 4.7 from about 100 reviews
Cons
- Shopify only
- A pixel manager, not a ROAS or attribution tool
Questions
What is the best AdTrace alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: 44,99 $ a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is AdTrace ranked second?+
Because for some stores it's still the best fit. We list what AdTrace does well and who should stay with it, so you can decide for yourself.
Can I switch from AdTrace to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from AdTrace for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is 44,99 $ a month, first month 7,99 $. Monthly, cancel any time, and no fee per order.