Compare / AdTrace
Settl vs AdTrace
AdTrace (CAPI Facebook Pixel Meta API) installs the Meta pixel and Conversions API on Shopify, with a money-back guarantee on Event Match Quality. It is Meta only and priced in small order bands. Settl covers Meta plus seven more ad platforms at one price. If you are looking for an AdTrace alternative, the numbers below make the case quickly.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
AdTrace
Meta pixel install plus Conversions API
Price
Settl
€39,99/month, first month €6,99
AdTrace
Free at 0 orders. $27/month (1–24 orders), $47 (25–49), $87 (50–99); higher tiers not shown
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
AdTrace
Meta only
Store platforms
Settl
Shopify and WooCommerce
AdTrace
Shopify only
Guarantee
Settl
Monthly, cancel any time
AdTrace
Money back if EMQ doesn't improve
At 50–99 orders a month
Settl
€39,99
AdTrace
$87/month
| Settl | AdTrace | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Meta pixel install plus Conversions API |
| Price | €39,99/month, first month €6,99 | Free at 0 orders. $27/month (1–24 orders), $47 (25–49), $87 (50–99); higher tiers not shown |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta only |
| Store platforms | Shopify and WooCommerce | Shopify only |
| Guarantee | Monthly, cancel any time | Money back if EMQ doesn't improve |
| At 50–99 orders a month | €39,99 | $87/month |
AdTrace details come from their public pages and app listings, checked October 2026. Prices and plans change — always check AdTrace's own site before deciding. AdTrace is a trademark of its owner; Settl isn't affiliated with them.
Pick AdTrace if…
- You have very few orders and only run Meta ads.
- You want their Event Match Quality money-back guarantee.
Pick Settl if…
- You pass about 50 orders a month, where AdTrace costs $87 and Settl stays €39,99.
- You also advertise on TikTok, Google, Snapchat or Pinterest.
- You want ROAS per ad, or you run WooCommerce.
Questions
How much does AdTrace cost?+
Per its listing: free at 0 orders, $27 a month for 1–24 orders, $47 for 25–49 and $87 for 50–99. Higher tiers weren't shown (checked October 2026).
Does Settl improve Event Match Quality?+
Settl sends hashed email and phone, the saved fbclid/fbc and fbp, and the same event id as the browser pixel. That's the data Meta uses for matching. We don't offer a money-back guarantee on EMQ.
Can I keep my Meta pixel when I switch?+
Yes. Settl works next to your browser pixel and deduplicates with it. Remove AdTrace's server events so purchases aren't sent twice.
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