Compare / eρ Facebook Pixels & CAPI
Settl vs eρ Facebook Pixels & CAPI
eρ Facebook Pixels & CAPI, by Easy Ads, is one of the cheapest ways to get the Meta Conversions API on Shopify: unlimited pixels and server events for $9,99 a month. It covers Meta only. Settl covers Meta plus TikTok, Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit. If you need an Easy Ads pixel alternative because you advertise on more than Meta, here's the comparison.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
eρ Facebook Pixels & CAPI
Unlimited Facebook pixels plus Conversions API
Price
Settl
€39,99/month, first month €6,99
eρ Facebook Pixels & CAPI
Premium $9,99/month
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
eρ Facebook Pixels & CAPI
Meta only
Pixels per collection
Settl
No
eρ Facebook Pixels & CAPI
Yes
ROAS per ad
Settl
Yes
eρ Facebook Pixels & CAPI
No
Store platforms
Settl
Shopify and WooCommerce
eρ Facebook Pixels & CAPI
Shopify only
Trial
Settl
First month €6,99
eρ Facebook Pixels & CAPI
7-day trial
| Settl | eρ Facebook Pixels & CAPI | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Unlimited Facebook pixels plus Conversions API |
| Price | €39,99/month, first month €6,99 | Premium $9,99/month |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta only |
| Pixels per collection | No | Yes |
| ROAS per ad | Yes | No |
| Store platforms | Shopify and WooCommerce | Shopify only |
| Trial | First month €6,99 | 7-day trial |
eρ Facebook Pixels & CAPI details come from their public pages and app listings, checked October 2026. Prices and plans change — always check eρ Facebook Pixels & CAPI's own site before deciding. eρ Facebook Pixels & CAPI is a trademark of its owner; Settl isn't affiliated with them.
Pick eρ Facebook Pixels & CAPI if…
- Meta is your only channel and you want the lowest price.
- You need different pixels per collection.
Pick Settl if…
- You also run TikTok, Google or Snapchat ads.
- You want spend, sales and ROAS per ad in one place.
- You run WooCommerce.
Questions
Is eρ Facebook Pixels & CAPI the same as Easy CAPI?+
It's an Easy Ads app on the Shopify App Store, listed as eρ – Facebook Pixels & CAPI. It sets up Meta pixels and the Conversions API (checked October 2026).
Why pay more for Settl?+
Settl sends to eight ad platforms, keeps the ad click 90 days, shows ROAS per ad and alerts you when tracking breaks. If you only need Meta, the cheaper app may be enough.
Will the Meta purchase count twice if I use both?+
It could. Use one server-side source for Meta purchases. Settl uses the same event id as your browser pixel so Meta can deduplicate.
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