Compare / TiXel
Settl vs TiXel
TiXel gives Shopify stores unlimited pixels and server-side events for Meta, TikTok, Google Ads, Snapchat, Pinterest, Reddit and OpenAI for one flat $19,99 a month. It is a pixel manager, not a reporting tool. Settl costs more but shows what each ad cost and sold and runs on WooCommerce too. If you want a TiXel alternative with reporting, here's the difference.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TiXel
Unlimited multi-pixel app with server-side events
Price
Settl
€39,99/month, first month €6,99
TiXel
$19,99/month or $119,94/year; free only for development stores
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
TiXel
Meta, TikTok, OpenAI, Snapchat, Pinterest, Reddit and Google Ads
Pixels per platform
Settl
One connected per platform
TiXel
Unlimited
ROAS per ad
Settl
Yes
TiXel
No, it's a pixel manager
Store platforms
Settl
Shopify and WooCommerce
TiXel
Shopify only
Trial
Settl
First month €6,99
TiXel
7-day trial
| Settl | TiXel | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Unlimited multi-pixel app with server-side events |
| Price | €39,99/month, first month €6,99 | $19,99/month or $119,94/year; free only for development stores |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, TikTok, OpenAI, Snapchat, Pinterest, Reddit and Google Ads |
| Pixels per platform | One connected per platform | Unlimited |
| ROAS per ad | Yes | No, it's a pixel manager |
| Store platforms | Shopify and WooCommerce | Shopify only |
| Trial | First month €6,99 | 7-day trial |
TiXel details come from their public pages and app listings, checked October 2026. Prices and plans change — always check TiXel's own site before deciding. TiXel is a trademark of its owner; Settl isn't affiliated with them.
Pick TiXel if…
- You need many pixels, for example per collection or per client.
- You want the lowest flat price, especially on yearly billing.
- You advertise on OpenAI Ads.
Pick Settl if…
- You want to see spend, sales and ROAS per ad and which ads to scale.
- You want an e-mail when tracking breaks.
- You run WooCommerce, or want an own checkout later.
Questions
Is TiXel cheaper than Settl?+
Yes: $19,99 a month, or $119,94 a year. Settl is €39,99 a month and includes ROAS per ad and tracking health alerts (checked October 2026).
Does Settl send to Microsoft Advertising and X?+
Yes, alongside Meta, TikTok, Google, Snapchat, Pinterest and Reddit. It doesn't send to OpenAI Ads.
Do I need a pixel manager if I use Settl?+
Usually not. Settl works next to the pixel you already have and sends the purchase server-side with the same event id, so it's counted once.
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