Rankings / Best pixel trackers for Shopify & WooCommerce
Best ProfitMetrics alternatives in 2026
ProfitMetrics is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl44,99 $/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2ProfitMetricsfrom $32/month + $0,1417 per orderStores that want to bid on profit (POAS) instead of revenueShopify, WooCommerce, Magento, PrestaShop, and more
- 3TrueROASFree plan · from $39/monthSmall stores that want attribution and a free planShopify, WooCommerce, BigCommerce
- 4Elevarfrom $225/monthLarger Shopify brands with a developer or agencyShopify
- 5WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 6TrackBeefrom €79/monthShopify stores that want many integrations and a long free trialShopify
- 7TracklutionFree plan · from €39,20/monthSmall stores that want a free start, and advertisers on many networksShopify, WooCommerce, BigCommerce, and more
How we ranked
Settl is our product, so it's first. ProfitMetrics is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what ProfitMetrics does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- 44,99 $/month
- first month 7,99 $ · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over ProfitMetrics
- A flat €39,99 a month; at 1.000 orders ProfitMetrics is already about $174 a month
- Covers TikTok, Snapchat, X, Microsoft Advertising and Reddit as well
- Up and running in minutes, without cost data to map
Cons
- – No free plan or free trial; the first month is 7,99 $
- – No multi-touch attribution models, MMM or lifetime-value reports
2. ProfitMetrics
Best for: Stores that want to bid on profit (POAS) instead of revenue
- Starting price
- from $32/month + $0,1417 per order
- Platforms
- Shopify, WooCommerce, Magento, PrestaShop, and more
Danish profit-on-ad-spend platform that calculates profit per order and sends it to Google Ads and Meta, with server-side tracking.
What ProfitMetrics does well
- Profit-based bidding: platforms learn from margin, not just revenue
- Done-for-you setup with an account manager
- Shopify, WooCommerce, Magento, PrestaShop and more
Stay with ProfitMetrics if…
- Your margins differ a lot per product and you want to bid on profit.
- You want an account manager to run the setup.
- You use their OpenAI conversion booster.
Cons
- $32/month plus about $0,14 per order, which adds up at volume
- More to set up than a pixel tracker
3. TrueROAS
Best for: Small stores that want attribution and a free plan
- Starting price
- Free plan · from $39/month
- Platforms
- Shopify, WooCommerce, BigCommerce
AI ad attribution matched to real store orders, with CAPI and enhanced conversions sent back to ad platforms.
Pros
- Free plan under $10k a month in revenue
- Pro listed at $39/month on their own site
- Shopify and WooCommerce, plus Klaviyo
Cons
- On the free plan, server-side CAPI is a $49/month add-on
- Their Shopify listing shows higher tiers (from $199/month) than their own site
4. Elevar
Best for: Larger Shopify brands with a developer or agency
- Starting price
- from $225/month
- Platforms
- Shopify
Server-side tracking and data layer for Shopify with identity resolution, monitoring and 40+ destinations.
Pros
- 40+ marketing destinations and identity resolution
- Monitoring and alerts, with expert-led onboarding
- 15-day free trial and a strong name among Shopify Plus brands
Cons
- Priced by orders and destinations: Core is $225/month for 2.000 orders and 2 destinations
- WooCommerce only through their API framework on higher tiers
5. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
6. TrackBee
Best for: Shopify stores that want many integrations and a long free trial
- Starting price
- from €79/month
- Platforms
- Shopify
Dutch server-side tracking for Shopify, priced on the revenue it tracks, with an Insights add-on and a mobile app.
Pros
- 19 integrations on every plan, including GA4, Microsoft Ads and Klaviyo
- 30 days free, no credit card
- Up to 2 stores on the Start plan, with Dutch support over WhatsApp
Cons
- Price rises with tracked revenue: €79 covers €25K, then €6 per extra €1K
- WooCommerce isn't mentioned on their pricing page
7. Tracklution
Best for: Small stores that want a free start, and advertisers on many networks
- Starting price
- Free plan · from €39,20/month
- Platforms
- Shopify, WooCommerce, BigCommerce, and more
European server-side tracking platform with a free plan and one of the longest connector lists.
Pros
- Free plan: 5k events a month with Meta and Google Ads
- Connectors for LinkedIn, Taboola, Outbrain, OpenAI Ads, Awin and more
- 14-day trial without a card; Shopify, WooCommerce, BigCommerce and Stripe
Cons
- €39,20/month is the yearly-billing price; for month-to-month, see their site
- Priced on events, with a fee per event above 50k
Questions
What is the best ProfitMetrics alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: 44,99 $ a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is ProfitMetrics ranked second?+
Because for some stores it's still the best fit. We list what ProfitMetrics does well and who should stay with it, so you can decide for yourself.
Can I switch from ProfitMetrics to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from ProfitMetrics for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is 44,99 $ a month, first month 7,99 $. Monthly, cancel any time, and no fee per order.