Compare / Elevar
Settl vs Elevar
Elevar is a well-known server-side tracking tool for Shopify, built around a data layer and Google Tag Manager, priced by the number of orders. Settl does the server-side part without GTM, adds real ROAS per ad and a live view, works on WooCommerce too, and costs the same every month however many orders you have.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Elevar
Server-side tracking and data layer, often used with Google Tag Manager
Price
Settl
€39,99/month, unlimited orders. First month from €4,99
Elevar
Paid plans listed from about $200/month for 1.000 orders, with a fee per extra order
Grows with your orders?
Settl
No, flat price
Elevar
Yes, priced by monthly orders
Platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, plus Klaviyo
Elevar
Meta, TikTok, GA4, Google Ads and more
Google Tag Manager needed
Settl
No
Elevar
Commonly set up with GTM
Shopify
Settl
Yes
Elevar
Yes
WooCommerce
Settl
Yes, with our plugin
Elevar
Built for Shopify
ROAS per ad in a dashboard
Settl
Yes, from your connected ad accounts
Elevar
Not its main focus
| Settl | Elevar | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side tracking and data layer, often used with Google Tag Manager |
| Price | €39,99/month, unlimited orders. First month from €4,99 | Paid plans listed from about $200/month for 1.000 orders, with a fee per extra order |
| Grows with your orders? | No, flat price | Yes, priced by monthly orders |
| Platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit, plus Klaviyo | Meta, TikTok, GA4, Google Ads and more |
| Google Tag Manager needed | No | Commonly set up with GTM |
| Shopify | Yes | Yes |
| WooCommerce | Yes, with our plugin | Built for Shopify |
| ROAS per ad in a dashboard | Yes, from your connected ad accounts | Not its main focus |
Elevar details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Elevar's own site before deciding. Elevar is a trademark of its owner; Settl isn't affiliated with them.
Pick Elevar if…
- You have a developer or agency who works in Google Tag Manager and wants full control over every tag and data layer event.
- You need destinations Settl doesn't send to.
Pick Settl if…
- You want server-side tracking without touching GTM: one line in your theme and it runs.
- You don't want your tracking bill to grow every time you sell more.
- You want to see per ad what it cost and what it sold, in the same place.
Questions
Does Settl use the Meta Conversions API like Elevar?+
Yes. Purchases go to Meta through the Conversions API, to TikTok through the Events API, to Google through GA4 and a direct Google Ads conversion upload, and to Snapchat, Pinterest, X, Microsoft Advertising and Reddit through their own server APIs — with the same event id as the browser pixel, so nothing is counted twice.
What happens with a sale weeks after the ad click?+
Settl keeps the ad click with the visitor for 90 days. When they come back and buy, the sale is still sent with that click.
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