Compare / ProfitMetrics
Settl vs ProfitMetrics
ProfitMetrics is not a like-for-like tracker. It calculates profit per order and sends that to Google Ads and Meta so they can bid on profit (POAS), with server-side tracking included. Settl sends revenue-based purchases to more platforms for a flat price. If you are looking for a ProfitMetrics alternative because the per-order fee adds up, this comparison helps you decide.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
ProfitMetrics
Profit-on-ad-spend platform with server-side tracking
Price
Settl
€39,99/month, first month €6,99
ProfitMetrics
$32/month + $0,1417 per order for the first 5.000 orders, then $0,0185 (about $174 at 1.000 orders)
Conversion value
Settl
Order value
ProfitMetrics
Profit per order
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
ProfitMetrics
Google Ads, GA4, Meta and Pinterest, plus OpenAI on their site
Setup
Settl
Self-serve, a few minutes
ProfitMetrics
Done for you, with an account manager
Store platforms
Settl
Shopify and WooCommerce
ProfitMetrics
Shopify, WooCommerce, Magento, PrestaShop and more
Trial
Settl
First month €6,99
ProfitMetrics
14-day free trial
| Settl | ProfitMetrics | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Profit-on-ad-spend platform with server-side tracking |
| Price | €39,99/month, first month €6,99 | $32/month + $0,1417 per order for the first 5.000 orders, then $0,0185 (about $174 at 1.000 orders) |
| Conversion value | Order value | Profit per order |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Google Ads, GA4, Meta and Pinterest, plus OpenAI on their site |
| Setup | Self-serve, a few minutes | Done for you, with an account manager |
| Store platforms | Shopify and WooCommerce | Shopify, WooCommerce, Magento, PrestaShop and more |
| Trial | First month €6,99 | 14-day free trial |
ProfitMetrics details come from their public pages and app listings, checked October 2026. Prices and plans change — always check ProfitMetrics's own site before deciding. ProfitMetrics is a trademark of its owner; Settl isn't affiliated with them.
Pick ProfitMetrics if…
- Your margins vary a lot per product and you want the platforms to bid on profit.
- You want an account manager and a done-for-you setup.
- You run Magento or PrestaShop.
Pick Settl if…
- You want server-side tracking for a flat €39,99, not a fee on every order.
- You also advertise on TikTok, Snapchat, X, Microsoft Advertising or Reddit.
- You want to be live in minutes without mapping cost data.
Questions
What does ProfitMetrics cost at 1.000 orders?+
Using the Shopify listing price, $32 plus $0,1417 per order is about $174 a month at 1.000 orders and about $741 at 5.000. Settl is €39,99 at any volume (checked October 2026).
Can Settl send profit instead of revenue?+
No. Settl sends the order value and currency. If profit-based bidding is the goal, ProfitMetrics is built for that.
Can I use both?+
Possibly, but both send purchases server-side to Meta and Google, so you'd need to decide which tool sends which event to avoid double counting.
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