Rankings / Best pixel trackers for Shopify & WooCommerce
Best FirstTrack alternatives in 2026
FirstTrack is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2FirstTrackFree plan · from $39/monthMerchants running several small Shopify or WooCommerce storesShopify, WooCommerce
- 3WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 4WeltPixelFree plan · $39/monthShopify stores that want a flat price, unlimited orders and destinations like OpenAI AdsShopify
- 5TrackBeefrom €79/monthShopify stores that want many integrations and a long free trialShopify
- 6TracklutionFree plan · from €39,20/monthSmall stores that want a free start, and advertisers on many networksShopify, WooCommerce, BigCommerce, and more
- 7TrueTrackedfrom $39/monthShopify stores that want attribution reports and post-purchase surveys next to trackingShopify
How we ranked
Settl is our product, so it's first. FirstTrack is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what FirstTrack does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over FirstTrack
- Flat €39,99 a month with no per-order overage above 1.000 orders
- More destinations: Microsoft Advertising, Reddit and Klaviyo on top of the big ad platforms
- Tracking health alerts by e-mail, and your own branded checkout from the same tool (Pro)
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. FirstTrack
Best for: Merchants running several small Shopify or WooCommerce stores
- Starting price
- Free plan · from $39/month
- Platforms
- Shopify, WooCommerce
New server-side ad tracking app that sends conversions to six ad platforms, with multi-store plans from $39/month.
What FirstTrack does well
- Up to 5 stores on the $39 Starter plan, Shopify and WooCommerce
- Free plan up to 100 orders a month and a 14-day trial on paid plans
- Custom tracking domains and a delivery log for debugging
Stay with FirstTrack if…
- You run several stores and want them on one plan.
- You want to start on a free plan before you pay.
Cons
- Overage above 1.000 orders a month ($0,05 per order, capped)
- Very new, with no App Store reviews yet
3. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
4. WeltPixel
Best for: Shopify stores that want a flat price, unlimited orders and destinations like OpenAI Ads
- Starting price
- Free plan · $39/month
- Platforms
- Shopify
Shopify app that sends purchase and checkout events server-side to nine destinations for one flat price.
Pros
- One flat $39/month with unlimited orders, close to Settl's price
- Nine destinations, including Reddit, Klaviyo and OpenAI Ads
- Free GA4-only plan up to 100 orders a month
Cons
- Shopify only
- Its own comparison page says it has no identity-resolution layer
5. TrackBee
Best for: Shopify stores that want many integrations and a long free trial
- Starting price
- from €79/month
- Platforms
- Shopify
Dutch server-side tracking for Shopify, priced on the revenue it tracks, with an Insights add-on and a mobile app.
Pros
- 19 integrations on every plan, including GA4, Microsoft Ads and Klaviyo
- 30 days free, no credit card
- Up to 2 stores on the Start plan, with Dutch support over WhatsApp
Cons
- Price rises with tracked revenue: €79 covers €25K, then €6 per extra €1K
- WooCommerce isn't mentioned on their pricing page
6. Tracklution
Best for: Small stores that want a free start, and advertisers on many networks
- Starting price
- Free plan · from €39,20/month
- Platforms
- Shopify, WooCommerce, BigCommerce, and more
European server-side tracking platform with a free plan and one of the longest connector lists.
Pros
- Free plan: 5k events a month with Meta and Google Ads
- Connectors for LinkedIn, Taboola, Outbrain, OpenAI Ads, Awin and more
- 14-day trial without a card; Shopify, WooCommerce, BigCommerce and Stripe
Cons
- €39,20/month is the yearly-billing price; for month-to-month, see their site
- Priced on events, with a fee per event above 50k
7. TrueTracked
Best for: Shopify stores that want attribution reports and post-purchase surveys next to tracking
- Starting price
- from $39/month
- Platforms
- Shopify
First-party attribution and server-side conversion tracking for Shopify that compares platform numbers with real orders.
Pros
- Low entry price: $39/month for 500 orders
- Standard plans add an attribution dashboard, a post-purchase survey and an MCP connector
- 14-day free trial
Cons
- The $39 plan is capped at 500 orders and one pixel per platform
- Price rises with orders or revenue
Questions
What is the best FirstTrack alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is FirstTrack ranked second?+
Because for some stores it's still the best fit. We list what FirstTrack does well and who should stay with it, so you can decide for yourself.
Can I switch from FirstTrack to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from FirstTrack for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.