Compare / FirstTrack
Settl vs FirstTrack
FirstTrack is a new server-side ad tracking app that starts at the same $39 a month and includes up to five stores. Above 1.000 orders a month it adds a small fee per order. Settl is one store, one flat price, with more destinations and a ROAS-per-ad view. If you are looking at a FirstTrack alternative, this is how they line up.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
FirstTrack
Server-side ad tracking with an attribution engine and a live revenue dashboard
Price
Settl
€39,99/month, first month €6,99
FirstTrack
Free up to 100 orders. Starter $39/month for 1.000 orders, then $0,05 per order (capped at $200 extra)
Stores per plan
Settl
One
FirstTrack
Up to 5 on Starter, 10 on Growth, 20 on Scale
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
FirstTrack
Meta, TikTok, Google, Pinterest, Snapchat and X
Shopify / WooCommerce
Settl
Both
FirstTrack
Both, per their plan text
Trial
Settl
First month €6,99
FirstTrack
14-day free trial on paid plans
| Settl | FirstTrack | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side ad tracking with an attribution engine and a live revenue dashboard |
| Price | €39,99/month, first month €6,99 | Free up to 100 orders. Starter $39/month for 1.000 orders, then $0,05 per order (capped at $200 extra) |
| Stores per plan | One | Up to 5 on Starter, 10 on Growth, 20 on Scale |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, TikTok, Google, Pinterest, Snapchat and X |
| Shopify / WooCommerce | Both | Both, per their plan text |
| Trial | First month €6,99 | 14-day free trial on paid plans |
FirstTrack details come from their public pages and app listings, checked October 2026. Prices and plans change — always check FirstTrack's own site before deciding. FirstTrack is a trademark of its owner; Settl isn't affiliated with them.
Pick FirstTrack if…
- You run several stores and want them on one plan.
- You want a free plan while you're under 100 orders a month.
Pick Settl if…
- You sell more than 1.000 orders a month and want a price that doesn't move.
- You advertise on Microsoft Advertising or Reddit, or use Klaviyo.
- You want e-mail alerts when tracking breaks, and an optional own checkout.
Questions
How does FirstTrack pricing work?+
Starter is $39 a month for 1.000 orders and up to 5 stores, then $0,05 per extra order up to $200 extra. Growth is $99 and Scale $199, with lower overage. Settl is €39,99 a month for one store at any volume (checked October 2026).
Is FirstTrack proven?+
It is new and had no reviews on the Shopify App Store when we checked. That doesn't mean it's bad; just test it carefully during the trial.
Do both send orders server-side with deduplication?+
Settl sends each purchase with the same event id as the browser pixel so platforms count it once. FirstTrack uses the platforms' official Conversions APIs; check their docs for how they handle deduplication.
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