Compare / TrueTracked
Settl vs TrueTracked
TrueTracked combines server-side tracking with attribution reports that compare what the platforms claim with your real orders. Its $39 plan covers 500 orders and one pixel per platform. Settl costs about the same, but with no order cap, more ad platforms and WooCommerce support. If you need a TrueTracked alternative that doesn't step up as you grow, read on.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TrueTracked
First-party attribution and server-side conversion tracking for Shopify
Price
Settl
€39,99/month, first month €6,99
TrueTracked
TrueSignal $39/month (500 orders), $79 (2.000 orders). Standard from $79 up to $50K revenue/month
Grows with your orders?
Settl
No
TrueTracked
Yes, by orders or revenue
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
TrueTracked
Meta, Google Ads, GA4 and TikTok
Attribution reports
Settl
ROAS per ad from your ad accounts
TrueTracked
Attribution dashboard and post-purchase survey on Standard
WooCommerce
Settl
Yes, with our plugin
TrueTracked
See their site
Trial
Settl
First month €6,99
TrueTracked
14-day free trial
| Settl | TrueTracked | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | First-party attribution and server-side conversion tracking for Shopify |
| Price | €39,99/month, first month €6,99 | TrueSignal $39/month (500 orders), $79 (2.000 orders). Standard from $79 up to $50K revenue/month |
| Grows with your orders? | No | Yes, by orders or revenue |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, Google Ads, GA4 and TikTok |
| Attribution reports | ROAS per ad from your ad accounts | Attribution dashboard and post-purchase survey on Standard |
| WooCommerce | Yes, with our plugin | See their site |
| Trial | First month €6,99 | 14-day free trial |
TrueTracked details come from their public pages and app listings, checked October 2026. Prices and plans change — always check TrueTracked's own site before deciding. TrueTracked is a trademark of its owner; Settl isn't affiliated with them.
Pick TrueTracked if…
- You want attribution reports and post-purchase surveys in one app.
- You only run Meta, Google and TikTok and stay under 500 orders a month.
Pick Settl if…
- You are past 500 orders a month or getting there.
- You also advertise on Snapchat, Pinterest, X, Microsoft Advertising or Reddit.
- Your store runs on WooCommerce.
Questions
What does the $39 TrueTracked plan include?+
TrueSignal 500 covers 500 orders a month, server-side only, with one pixel per platform. More orders or the attribution dashboard mean a higher plan (checked October 2026).
Does Settl do attribution?+
Settl links each paid order to the ad click that brought the buyer (kept 90 days) and shows spend, sales and ROAS per ad. It doesn't offer multi-touch attribution models or surveys.
Which is better for a growing store?+
If order volume is climbing, Settl's flat price is easier to plan. If you value attribution reports more than price, TrueTracked's Standard plans may suit you better.
More comparisons: Settl vs Triple Whale · Settl vs Elevar · Settl vs WeTracked · Settl vs TrackBee · Settl vs Analyzify · Settl vs Littledata · Settl vs Hyros · Settl vs Northbeam · Settl vs Stape · Settl vs Aimerce · Settl vs Polar Analytics · Settl vs Tracklution · Settl vs TrueROAS · Settl vs RedTrack · Settl vs Wicked Reports · Settl vs Cometly · Settl vs PixelYourSite · Settl vs Upstack Data · Settl vs WeltPixel · Settl vs FirstTrack · Settl vs Avantify · Settl vs Prism · Settl vs TagFly · Settl vs ACT by Anowave · Settl vs Popsixle · Settl vs TAGGRS · Settl vs Addingwell · Settl vs Fueled · Settl vs ProfitMetrics · Settl vs Datahash · Settl vs CustomerLabs · Settl vs AdTrace · Settl vs OnePixel · Settl vs TiXel · Settl vs Pixee · Settl vs eρ Facebook Pixels & CAPI · Settl vs Pixelio · Settl vs Omega Facebook Pixel · Settl vs Trackify X · Settl vs Zotek · Settl vs Nabu Meta Pixel · Settl vs OC Meta Pixel (Orichi) · Settl vs Parkour · Settl vs Convbox Tracking · Settl vs Pixelfy · Settl vs Omega TikTok & Google Ads apps · Settl vs Conversios · Settl vs Infinite Google Ads · Settl vs Google Ads Pixel by Nabu · Settl vs Pixel Manager for WooCommerce · Settl vs Pixel Cat · Settl vs Meta's Facebook & Instagram app · Settl vs Google & YouTube app · Settl vs TikTok app · Settl vs Pinterest app · Settl vs Snapchat Ads app · Settl vs Lebesgue · Settl vs Admetrics · Settl vs Klar · Settl vs Tracify · Settl vs Kendall Analytics · Settl vs AdBeacon · Settl vs Rockerbox · Settl vs SegmentStream · Settl vs Converge · Settl vs AnyTrack · Settl vs ClickMagick · Settl vs Madgicx · Settl vs Blotout EdgeTag · Settl vs TrackWise · Settl vs Attribuly · Settl vs APIConvo (Pixely) · Settl vs NestAds