Rankings / Best pixel trackers for Shopify & WooCommerce
Best Meta Facebook & Instagram app alternatives in 2026
Meta Facebook & Instagram app is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2Meta Facebook & Instagram appFree planEvery store selling on Facebook and Instagram: it's free and syncs your catalogShopify, WooCommerce
- 3Omega Facebook PixelFree plan · from $20,99/monthShopify stores that run several Meta pixels and want bot filteringShopify
- 4WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 5TrackBeefrom €79/monthShopify stores that want many integrations and a long free trialShopify
- 6PixelYourSiteFree plan · $199/yearWooCommerce stores on a tight budgetWooCommerce
- 7ParkourFree planShopify stores that want a free Facebook pixel and product feedShopify
How we ranked
Settl is our product, so it's first. Meta Facebook & Instagram app is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what Meta Facebook & Instagram app does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over Meta Facebook & Instagram app
- One setup for Meta, TikTok, Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit
- ROAS per ad across all channels side by side, with a hint which ads to scale or switch off
- A status per order and an e-mail when sending fails, on Shopify and WooCommerce alike
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. Meta Facebook & Instagram app
Best for: Every store selling on Facebook and Instagram: it's free and syncs your catalog
- Starting price
- Free plan
- Platforms
- Shopify, WooCommerce
Meta's own free sales channel for Shopify and plugin for WooCommerce: catalog sync, shops and the Meta pixel, with Conversions API on Shopify's Enhanced and Maximum data-sharing levels.
What Meta Facebook & Instagram app does well
- Free and official, and already installed in most Shopify stores
- Catalog sync and Facebook and Instagram shops
- On Shopify, server data sharing can't be blocked by browser ad blockers
Stay with Meta Facebook & Instagram app if…
- Meta is your only channel and Maximum data sharing already gets your sales into Ads Manager.
- You don't want to pay anything for tracking.
- Either way, keep the app for catalog sync and shops; just use one server source for purchases.
Cons
- Meta only, with no view of your other channels
- Meta for WooCommerce is rated 2.1 out of 5 from 480 reviews on WordPress.org
3. Omega Facebook Pixel
Best for: Shopify stores that run several Meta pixels and want bot filtering
- Starting price
- Free plan · from $20,99/month
- Platforms
- Shopify
The most-reviewed Facebook pixel app on Shopify: multiple Meta pixels with Conversions API, bot and fraud filtering, UTM tracking and an Order Journey view, priced by your Shopify plan.
Pros
- The most reviews in its category: 4.8 out of 5 from 985 reviews
- Free plan with 1 pixel, 1 Conversions API and 5 orders a month, plus a 7-day trial
- Bot and fraud filtering, UTM tracking and an Order Journey per order
Cons
- Meta only; TikTok and Google Ads are separate Omega apps with their own bills
- Price follows your Shopify plan ($20,99 to $45,99/month), plus $5,99/month per extra Conversions API
4. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
5. TrackBee
Best for: Shopify stores that want many integrations and a long free trial
- Starting price
- from €79/month
- Platforms
- Shopify
Dutch server-side tracking for Shopify, priced on the revenue it tracks, with an Insights add-on and a mobile app.
Pros
- 19 integrations on every plan, including GA4, Microsoft Ads and Klaviyo
- 30 days free, no credit card
- Up to 2 stores on the Start plan, with Dutch support over WhatsApp
Cons
- Price rises with tracked revenue: €79 covers €25K, then €6 per extra €1K
- WooCommerce isn't mentioned on their pricing page
6. PixelYourSite
Best for: WooCommerce stores on a tight budget
- Starting price
- Free plan · $199/year
- Platforms
- WooCommerce
The best-known WordPress and WooCommerce tracking plugin, sending browser pixels and server events, deduplicated.
Pros
- Free version with Meta Pixel and Conversions API
- Pro is $199 a year for one site and keeps working after the licence ends (without updates)
- 400.000+ active installs and fine event control inside WordPress
Cons
- Pinterest, Bing and Reddit are paid add-ons
- Snapchat isn't in their platform list, and it's WordPress only
7. Parkour
Best for: Shopify stores that want a free Facebook pixel and product feed
- Starting price
- Free plan
- Platforms
- Shopify
A free Shopify app for the Facebook pixel, Conversions API and a Facebook product feed, with the Built for Shopify badge.
Pros
- Free on the Shopify App Store
- Built for Shopify badge; the listing says setup takes 2 minutes
- Facebook product feed included, rated 4.9 out of 5 from 190 reviews
Cons
- Focused on Meta; other ad platforms need other apps
- Shopify only
Questions
What is the best Meta Facebook & Instagram app alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is Meta Facebook & Instagram app ranked second?+
Because for some stores it's still the best fit. We list what Meta Facebook & Instagram app does well and who should stay with it, so you can decide for yourself.
Can I switch from Meta Facebook & Instagram app to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from Meta Facebook & Instagram app for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.