Compare / PixelYourSite
Settl vs PixelYourSite
PixelYourSite is the best-known tracking plugin for WooCommerce, with a free version and a paid Pro licence that send both browser and server events. Settl's WordPress plugin does the server-side part, adds Snapchat, Pinterest, X, Microsoft Ads and Reddit in one plan, and shows ROAS per ad from your ad accounts. Here's when a PixelYourSite alternative makes sense, and when it doesn't.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
PixelYourSite
WordPress/WooCommerce plugin for browser pixels and server APIs
Price
Settl
€39,99/month, first month €6,99
PixelYourSite
Free plugin on WordPress.org; Pro $199/year for 1 site
Cheaper?
Settl
No
PixelYourSite
Yes. Pro costs less per year than Settl, and the free version has Meta CAPI
Ad platforms server-side
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit
PixelYourSite
Meta, GA4, Google Ads, TikTok, OpenAI; Pinterest, Bing and Reddit as paid add-ons
Snapchat
Settl
Yes
PixelYourSite
Not in their platform list
ROAS per ad dashboard
Settl
Yes, from your connected ad accounts
PixelYourSite
See their site
Shopify
Settl
Yes
PixelYourSite
No, WordPress only
| Settl | PixelYourSite | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | WordPress/WooCommerce plugin for browser pixels and server APIs |
| Price | €39,99/month, first month €6,99 | Free plugin on WordPress.org; Pro $199/year for 1 site |
| Cheaper? | No | Yes. Pro costs less per year than Settl, and the free version has Meta CAPI |
| Ad platforms server-side | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit | Meta, GA4, Google Ads, TikTok, OpenAI; Pinterest, Bing and Reddit as paid add-ons |
| Snapchat | Yes | Not in their platform list |
| ROAS per ad dashboard | Yes, from your connected ad accounts | See their site |
| Shopify | Yes | No, WordPress only |
PixelYourSite details come from their public pages and app listings, checked October 2026. Prices and plans change — always check PixelYourSite's own site before deciding. PixelYourSite is a trademark of its owner; Settl isn't affiliated with them.
Pick PixelYourSite if…
- You want the free version, or the lowest yearly cost: Pro is $199 a year and keeps working after the licence ends (without updates).
- You want OpenAI tracking, or fine control over every event from inside WordPress.
- You like a plugin with 400.000+ active installs behind it.
Pick Settl if…
- You advertise on Snapchat, or want Pinterest, Bing (Microsoft Ads) and Reddit without buying add-ons.
- You want spend, sales and ROAS per ad, with tips on which ads to scale or pause, outside WordPress.
- You run both a Shopify and a WooCommerce store and want the same tool on each.
Questions
Is PixelYourSite cheaper than Settl?+
Yes. The free plugin includes Meta Pixel and Conversions API, and Pro is $199 a year for one site, checked October 2026. Settl costs €39,99 a month and adds a ROAS dashboard and more platforms in the base plan.
Why look for a PixelYourSite alternative?+
Usually to get Snapchat server-side, ROAS per ad next to spend, or to stop managing tracking settings inside WordPress. If none of that matters to you, PixelYourSite is a solid choice.
Can I run Settl and PixelYourSite together?+
Only if each platform gets server-side purchases from one tool. Sending the same purchase from both with different event ids can count a sale twice.
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