Rankings / Best pixel trackers for Shopify & WooCommerce
Best Omega Facebook Pixel alternatives in 2026
Omega Facebook Pixel is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2Omega Facebook PixelFree plan · from $20,99/monthShopify stores that run several Meta pixels and want bot filteringShopify
- 3Trackify XFree plan · from $8,99/monthBudget Shopify stores on Meta, TikTok and SnapchatShopify
- 4Zotek ZT PixelFree plan · from $12,99/monthLow-volume Shopify stores advertising on Meta, TikTok and SnapchatShopify
- 5WeTrackedfrom $49/monthMerchants with several stores, or who sell through funnel checkoutsShopify, WooCommerce, and more
- 6TrackBeefrom €79/monthShopify stores that want many integrations and a long free trialShopify
- 7TracklutionFree plan · from €39,20/monthSmall stores that want a free start, and advertisers on many networksShopify, WooCommerce, BigCommerce, and more
- 8Omega TikTok & Google Ads appsFree plan · from $9,99/monthShopify stores that already use Omega and add one more channelShopify
How we ranked
Settl is our product, so it's first. Omega Facebook Pixel is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what Omega Facebook Pixel does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over Omega Facebook Pixel
- Meta, TikTok, Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit in one plan, instead of one app per channel
- Spend, sales and ROAS per ad from your connected ad accounts, with a hint which ads to scale or switch off
- Works on WooCommerce too, and the price doesn't change with your Shopify plan
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. Omega Facebook Pixel
Best for: Shopify stores that run several Meta pixels and want bot filtering
- Starting price
- Free plan · from $20,99/month
- Platforms
- Shopify
The most-reviewed Facebook pixel app on Shopify: multiple Meta pixels with Conversions API, bot and fraud filtering, UTM tracking and an Order Journey view, priced by your Shopify plan.
What Omega Facebook Pixel does well
- The most reviews in its category: 4.8 out of 5 from 985 reviews
- Free plan with 1 pixel, 1 Conversions API and 5 orders a month, plus a 7-day trial
- Bot and fraud filtering, UTM tracking and an Order Journey per order
Stay with Omega Facebook Pixel if…
- You only advertise on Meta and the free or entry plan covers your orders.
- You manage many Meta pixels in one store and want them all in one Shopify app.
- You rely on Omega's bot and fraud filtering.
Cons
- Meta only; TikTok and Google Ads are separate Omega apps with their own bills
- Price follows your Shopify plan ($20,99 to $45,99/month), plus $5,99/month per extra Conversions API
3. Trackify X
Best for: Budget Shopify stores on Meta, TikTok and Snapchat
- Starting price
- Free plan · from $8,99/month
- Platforms
- Shopify
Trackify X: Facebook, TikTok and Snapchat pixels with up to 8 Conversions API connections and its own sales reporting, from $8,99 a month.
Pros
- Low price: paid plans at $8,99, $18,99 and $28,99 a month
- Unlimited pixels and orders, with up to 8 server connections across Meta, TikTok and Snapchat
- Free plan (1 pixel, 15 orders a month), a 7-day trial and 4.8 out of 5 from 392 reviews
Cons
- No Google Ads or Pinterest server-side in its platform list
- Shopify only
4. Zotek ZT Pixel
Best for: Low-volume Shopify stores advertising on Meta, TikTok and Snapchat
- Starting price
- Free plan · from $12,99/month
- Platforms
- Shopify
Zotek's ZT app for Shopify: Facebook, TikTok and Snapchat pixels with Conversions API, priced by the number of orders per month.
Pros
- Meta, TikTok and Snapchat in one app
- Free plan with 1 pixel and 10 orders, and a 7-day trial
- Rated 5.0 out of 5 from 167 reviews
Cons
- Plans step up by order count: $12,99 for 100 orders, $29,99 for 1.000, $69,99 for unlimited
- No Google Ads or Pinterest in its platform list; Shopify only
5. WeTracked
Best for: Merchants with several stores, or who sell through funnel checkouts
- Starting price
- from $49/month
- Platforms
- Shopify, WooCommerce, and more
Cookieless, first-party server-side ad tracking with a Pulse dashboard, priced by orders per month.
Pros
- Several stores on every plan (up to 3 on Starter)
- Connects to funnel checkouts like Funnelish, Checkify and CheckoutChamp
- 14-day free trial and a 60-day money-back guarantee tied to ROAS
Cons
- Plans step up with your monthly orders: $49 covers up to 500
- The lower $39,20/month price needs yearly billing
6. TrackBee
Best for: Shopify stores that want many integrations and a long free trial
- Starting price
- from €79/month
- Platforms
- Shopify
Dutch server-side tracking for Shopify, priced on the revenue it tracks, with an Insights add-on and a mobile app.
Pros
- 19 integrations on every plan, including GA4, Microsoft Ads and Klaviyo
- 30 days free, no credit card
- Up to 2 stores on the Start plan, with Dutch support over WhatsApp
Cons
- Price rises with tracked revenue: €79 covers €25K, then €6 per extra €1K
- WooCommerce isn't mentioned on their pricing page
7. Tracklution
Best for: Small stores that want a free start, and advertisers on many networks
- Starting price
- Free plan · from €39,20/month
- Platforms
- Shopify, WooCommerce, BigCommerce, and more
European server-side tracking platform with a free plan and one of the longest connector lists.
Pros
- Free plan: 5k events a month with Meta and Google Ads
- Connectors for LinkedIn, Taboola, Outbrain, OpenAI Ads, Awin and more
- 14-day trial without a card; Shopify, WooCommerce, BigCommerce and Stripe
Cons
- €39,20/month is the yearly-billing price; for month-to-month, see their site
- Priced on events, with a fee per event above 50k
8. Omega TikTok & Google Ads apps
Best for: Shopify stores that already use Omega and add one more channel
- Starting price
- Free plan · from $9,99/month
- Platforms
- Shopify
Omega's single-channel apps for Shopify: one sends TikTok Events API, the other Google Ads and GA4 server-side, each with order-journey and UTM reports.
Pros
- Free plans on both; TikTok Starter is $9,99 and Google Starter $12 a month
- Order-journey and UTM reports
- Strong reviews: 4.9 from 151 (TikTok) and 4.8 from 52 (Google)
Cons
- One channel per app: Meta, TikTok and Google means three Omega apps and three bills
- Starter plans cap server-side orders at 100 a month; Shopify only
Questions
What is the best Omega Facebook Pixel alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is Omega Facebook Pixel ranked second?+
Because for some stores it's still the best fit. We list what Omega Facebook Pixel does well and who should stay with it, so you can decide for yourself.
Can I switch from Omega Facebook Pixel to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from Omega Facebook Pixel for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.