Compare / Omega Facebook Pixel
Settl vs Omega Facebook Pixel
Omega Facebook Pixel is the most-reviewed Meta pixel app on Shopify. It runs several Meta pixels with the Conversions API, filters bots and shows an Order Journey per order. Settl sends every paid order server-side to Meta and seven other ad platforms from one plan, and works on WooCommerce too. If you're looking for an Omega Facebook Pixel alternative because you now advertise beyond Meta, here is the honest comparison.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Omega Facebook Pixel
Shopify app for multiple Meta pixels with Conversions API, bot filtering, UTM tracking and Order Journey
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Omega Facebook Pixel
Free plan (1 pixel, 1 Conversions API, 5 orders a month). Paid $20,99, $35,99 or $45,99/month depending on your Shopify plan, +$5,99/month per extra Conversions API
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Omega Facebook Pixel
Meta. TikTok and Google Ads are separate Omega apps
ROAS per ad
Settl
Yes, from your connected ad accounts, with scale/switch-off hints
Omega Facebook Pixel
Order Journey and UTM reports per order
Shopify / WooCommerce
Settl
Both
Omega Facebook Pixel
Shopify only
Trial
Settl
First month €6,99
Omega Facebook Pixel
Free plan and a 7-day trial
Reviews
Settl
—
Omega Facebook Pixel
4.8 out of 5 from 985 reviews on the Shopify App Store
| Settl | Omega Facebook Pixel | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Shopify app for multiple Meta pixels with Conversions API, bot filtering, UTM tracking and Order Journey |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free plan (1 pixel, 1 Conversions API, 5 orders a month). Paid $20,99, $35,99 or $45,99/month depending on your Shopify plan, +$5,99/month per extra Conversions API |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta. TikTok and Google Ads are separate Omega apps |
| ROAS per ad | Yes, from your connected ad accounts, with scale/switch-off hints | Order Journey and UTM reports per order |
| Shopify / WooCommerce | Both | Shopify only |
| Trial | First month €6,99 | Free plan and a 7-day trial |
| Reviews | — | 4.8 out of 5 from 985 reviews on the Shopify App Store |
Omega Facebook Pixel details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Omega Facebook Pixel's own site before deciding. Omega Facebook Pixel is a trademark of its owner; Settl isn't affiliated with them.
Pick Omega Facebook Pixel if…
- You only advertise on Meta and the free or entry plan covers your orders.
- You run many Meta pixels in one store and want them managed in one app.
- Bot and fraud filtering matters to you.
Pick Settl if…
- You run TikTok, Google or Snapchat ads next to Meta and don't want one app and one bill per channel.
- You want spend, sales and ROAS per ad side by side, with a hint which ads to scale or switch off.
- You sell on WooCommerce, or want a price that doesn't depend on your Shopify plan.
Questions
What does Omega Facebook Pixel cost?+
There's a free plan for 1 pixel and 5 orders a month. Paid plans are $20,99, $35,99 or $45,99 a month depending on your Shopify plan, with $5,99 a month for each extra Conversions API (checked October 2026).
Is Settl a good Omega Pixel alternative?+
If you advertise on more than Meta, yes: one Settl plan covers Meta, TikTok, Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit. If Meta is your only channel and you sell few orders, Omega's free or entry plan is cheaper.
Can I run Omega and Settl at the same time?+
Pick one server source per pixel. If both send Meta purchases with different event ids, a sale can be counted twice.
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