Rankings / Best pixel trackers for Shopify & WooCommerce
Best Wicked Reports alternatives in 2026
Wicked Reports is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2Wicked Reportsfrom $499/monthRepeat-purchase brands that judge ads on lifetime valueShopify (see their site)
- 3HyrosNot publishedInfo-product, webinar and call-funnel businessesShopify (see their site)
- 4Northbeamfrom $1.500Big-spending brands that need MMM and incrementality testsShopify, and more
- 5Triple WhaleFree plan · from $219/monthLarger Shopify brands that want a full analytics suiteShopify
- 6CometlyNot publishedB2B and SaaS companies that advertise on LinkedInWooCommerce (see their site)
- 7TrueROASFree plan · from $39/monthSmall stores that want attribution and a free planShopify, WooCommerce, BigCommerce
How we ranked
Settl is our product, so it's first. Wicked Reports is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what Wicked Reports does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over Wicked Reports
- Meta CAPI and eight other destinations included, no add-ons
- $44.99 a month instead of $499 or more
- Start quickly on a monthly plan
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. Wicked Reports
Best for: Repeat-purchase brands that judge ads on lifetime value
- Starting price
- from $499/month
- Platforms
- Shopify (see their site)
ROI and lifetime-value attribution with long-running server-side tracking; Meta CAPI is an add-on.
What Wicked Reports does well
- Lifetime-value and ROI attribution as core features
- Long-running server-side tracking
- Shopify integration
Stay with Wicked Reports if…
- Repeat purchases and lifetime value drive your business.
- You want ROI attribution over periods longer than 90 days.
Cons
- Measure is $499/month for up to $2,5M yearly revenue
- Meta CAPI is a +$199/month add-on on Measure and Scale
3. Hyros
Best for: Info-product, webinar and call-funnel businesses
- Starting price
- Not published
- Platforms
- Shopify (see their site)
Ad tracking and attribution for ecommerce, info products and call-based businesses, sold through a demo.
Pros
- Attribution across webinars, sales calls and info-product funnels
- Guided, done-with-you setup
- Lists Shopify as an integration
Cons
- Prices aren't published; you book a demo or setup call
4. Northbeam
Best for: Big-spending brands that need MMM and incrementality tests
- Starting price
- from $1.500
- Platforms
- Shopify, and more
Measurement platform with multi-touch attribution, media mix modelling and incrementality testing.
Pros
- Multi-touch attribution plus media mix modelling
- Incrementality testing
- Starter is month-to-month for Shopify brands
Cons
- Starter from $1.500, quote-based; Professional $3.500/month
- Professional and Enterprise have annual terms
5. Triple Whale
Best for: Larger Shopify brands that want a full analytics suite
- Starting price
- Free plan · from $219/month
- Platforms
- Shopify
Analytics and attribution suite with its own pixel, dashboards, an AI agent and server-side sending (Sonar) on paid plans.
Pros
- Free plan with the Triple Pixel and first- and last-click attribution
- Multi-touch attribution and Sonar server-side sending from Foundation
- Dashboards and an AI agent across your store and ad data
Cons
- Server-side sending starts on Foundation at $219/month
- Built for Shopify
6. Cometly
Best for: B2B and SaaS companies that advertise on LinkedIn
- Starting price
- Not published
- Platforms
- WooCommerce (see their site)
Attribution platform with server-side conversion APIs, now aimed at B2B SaaS and priced on pageviews.
Pros
- Server-side conversion APIs for Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat
- Attribution for leads and pipeline
- Monthly or yearly billing, 20% off yearly
Cons
- Prices aren't published; quoted on a call
- No free trial
7. TrueROAS
Best for: Small stores that want attribution and a free plan
- Starting price
- Free plan · from $39/month
- Platforms
- Shopify, WooCommerce, BigCommerce
AI ad attribution matched to real store orders, with CAPI and enhanced conversions sent back to ad platforms.
Pros
- Free plan under $10k a month in revenue
- Pro listed at $39/month on their own site
- Shopify and WooCommerce, plus Klaviyo
Cons
- On the free plan, server-side CAPI is a $49/month add-on
- Their Shopify listing shows higher tiers (from $199/month) than their own site
Questions
What is the best Wicked Reports alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is Wicked Reports ranked second?+
Because for some stores it's still the best fit. We list what Wicked Reports does well and who should stay with it, so you can decide for yourself.
Can I switch from Wicked Reports to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from Wicked Reports for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.