Compare / Northbeam
Settl vs Northbeam
Northbeam is a measurement platform for larger brands: multi-touch attribution, media mix modelling and incrementality testing, with prices starting in the thousands. Settl is much narrower. It makes sure every sale reaches your ad platforms and shows ROAS per ad, which is often what a growing store needs first. That makes it a practical Northbeam alternative for stores that aren't ready for enterprise measurement.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Northbeam
Multi-touch attribution, media mix modelling and incrementality testing
Price
Settl
€39,99/month, first month €6,99
Northbeam
Starter from $1.500, quote-based, for brands under $1,5M yearly ad spend; Professional $3.500/month
Contract
Settl
Monthly, cancel any time
Northbeam
Starter is month-to-month; Professional and Enterprise have annual terms
Attribution models
Settl
Last ad click per order (kept 90 days)
Northbeam
Multiple models, plus MMM
Sends sales back to ad platforms
Settl
Yes, server-side to Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit
Northbeam
See their site
Shopify
Settl
Yes
Northbeam
Yes
WooCommerce
Settl
Yes, with our plugin
Northbeam
Professional tier: any ecommerce platform
| Settl | Northbeam | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Multi-touch attribution, media mix modelling and incrementality testing |
| Price | €39,99/month, first month €6,99 | Starter from $1.500, quote-based, for brands under $1,5M yearly ad spend; Professional $3.500/month |
| Contract | Monthly, cancel any time | Starter is month-to-month; Professional and Enterprise have annual terms |
| Attribution models | Last ad click per order (kept 90 days) | Multiple models, plus MMM |
| Sends sales back to ad platforms | Yes, server-side to Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads, Reddit | See their site |
| Shopify | Yes | Yes |
| WooCommerce | Yes, with our plugin | Professional tier: any ecommerce platform |
Northbeam details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Northbeam's own site before deciding. Northbeam is a trademark of its owner; Settl isn't affiliated with them.
Pick Northbeam if…
- You spend heavily across many channels and need to know what each one really adds, through MMM and incrementality tests.
- You have an analyst or growth team to act on deep attribution reports.
Pick Settl if…
- Your ad spend is still growing and a four-figure monthly tool doesn't fit the budget.
- Your most urgent problem is that Meta and TikTok don't see all your sales, so their algorithms learn from half the data.
- You want a simple per-ad view of spend, sales and ROAS, with advice on what to scale or pause.
Questions
Is Settl a Northbeam alternative?+
For smaller and mid-size stores, often yes. Settl covers sending every sale to the ad platforms and ROAS per ad. It doesn't do media mix modelling, incrementality tests or multi-touch models.
What does Northbeam cost?+
Northbeam's site lists Starter from $1.500 (quote-based, priced on pageviews) and Professional at $3.500 a month, checked October 2026.
Can I use Settl now and Northbeam later?+
Yes. Settl's server-side purchase events keep feeding your ad platforms either way, so adding a measurement suite later doesn't mean starting over.
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