Compare / Wicked Reports
Settl vs Wicked Reports
Wicked Reports focuses on ROI and lifetime-value attribution, with long-running server-side tracking, and sells Meta CAPI as an add-on. Plans start at $499 a month. Settl includes server-side sending to eight ad platforms in one €39,99 plan, which makes it a Wicked Reports alternative when your main need is better data in your ad accounts.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Wicked Reports
ROI and LTV attribution with server-side tracking
Price
Settl
€39,99/month, first month €6,99
Wicked Reports
Measure $499/month for $0–2,5M yearly revenue; Scale $699; Maximize $999
Meta Conversions API
Settl
Included
Wicked Reports
Advanced Signal add-on, +$199/month on Measure and Scale
Other ad platforms server-side
Settl
TikTok, Google, Snapchat, Pinterest, X, Microsoft Ads, Reddit included
Wicked Reports
See their site
Lifetime value reporting
Settl
No
Wicked Reports
Yes, a core feature
Shopify
Settl
Yes
Wicked Reports
Yes
WooCommerce
Settl
Yes, with our plugin
Wicked Reports
See their site
| Settl | Wicked Reports | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | ROI and LTV attribution with server-side tracking |
| Price | €39,99/month, first month €6,99 | Measure $499/month for $0–2,5M yearly revenue; Scale $699; Maximize $999 |
| Meta Conversions API | Included | Advanced Signal add-on, +$199/month on Measure and Scale |
| Other ad platforms server-side | TikTok, Google, Snapchat, Pinterest, X, Microsoft Ads, Reddit included | See their site |
| Lifetime value reporting | No | Yes, a core feature |
| Shopify | Yes | Yes |
| WooCommerce | Yes, with our plugin | See their site |
Wicked Reports details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Wicked Reports's own site before deciding. Wicked Reports is a trademark of its owner; Settl isn't affiliated with them.
Pick Wicked Reports if…
- Repeat purchases and customer lifetime value drive your business, and you want ads judged on that.
- You want ROI attribution over long periods, beyond a 90-day click window.
Pick Settl if…
- You want Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Ads and Reddit fed server-side without paying for add-ons.
- Your budget is closer to €40 a month than $500.
- You want to start quickly on a monthly plan.
Questions
Is Settl a Wicked Reports alternative for LTV?+
No. Settl doesn't do lifetime-value attribution. It's an alternative if what you need is every sale reported to your ad platforms and ROAS per ad.
How much does Wicked Reports cost with Meta CAPI?+
Their pricing page lists Measure at $499 a month for stores up to $2,5M yearly revenue, plus $199 a month for the Advanced Signal (Meta CAPI) add-on, checked October 2026.
Does Settl send repeat purchases too?+
Yes. Every paid order is sent. Returning buyers are recognised by hashed email and phone, so a repeat purchase is linked to the right person.
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