Rankings / Best pixel trackers for Shopify & WooCommerce
Best Google Ads Pixel by Nabu alternatives in 2026
Google Ads Pixel by Nabu is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2Google Ads Pixel by NabuFree plan · from $9,99/monthShopify stores and agencies that want simple Google Ads conversion trackingShopify
- 3Infinite Google Adsfrom $9,99/monthShopify stores that want cheap Google Ads and Bing conversion trackingShopify
- 4Google & YouTube appFree planEvery store on Google Ads: free Merchant Center sync and conversion tagsShopify, WooCommerce
- 5Analyzifyfrom $145/monthShopify stores that want GA4 set up for them by expertsShopify
- 6Littledata$0,35 per orderLow-volume Shopify stores and headless setupsShopify
- 7Elevarfrom $225/monthLarger Shopify brands with a developer or agencyShopify
How we ranked
Settl is our product, so it's first. Google Ads Pixel by Nabu is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what Google Ads Pixel by Nabu does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over Google Ads Pixel by Nabu
- Paid orders sent server-side to Google Ads as click conversions with enhanced conversions, and to GA4
- Meta, TikTok, Snapchat, Pinterest, X, Microsoft Advertising and Reddit in the same plan
- ROAS per ad and an e-mail alert when conversions stop arriving
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. Google Ads Pixel by Nabu
Best for: Shopify stores and agencies that want simple Google Ads conversion tracking
- Starting price
- Free plan · from $9,99/month
- Platforms
- Shopify
AdNabu's Google Ads conversion tracking app for Shopify, around since 2017: one-click gtag install and conversions with cart data, with agency (MCC) support.
What Google Ads Pixel by Nabu does well
- Long track record and many reviews: 4.7 out of 5 from 491
- Free up to 10 orders a month, then from $9,99; 7-day trial
- Supports agencies with Google Ads manager accounts (MCC)
Stay with Google Ads Pixel by Nabu if…
- You only advertise on Google and want the simplest tag setup.
- You're an agency managing many accounts through MCC.
- Your Google Ads conversions already match your Shopify orders.
Cons
- Google Ads only
- Described as gtag-based; server-side sending isn't stated on the listing
3. Infinite Google Ads
Best for: Shopify stores that want cheap Google Ads and Bing conversion tracking
- Starting price
- from $9,99/month
- Platforms
- Shopify
infinitecommerce's Google app for Shopify: Google Ads conversion tags, GA4 and Microsoft (Bing) UET through Google Tag Manager, with server-side and enhanced conversions on Premium.
Pros
- From $9,99 a month, with a 7-day trial
- Covers Microsoft (Bing) as well as Google Ads and GA4
- Rated 4.9 out of 5 from 206 reviews
Cons
- Google and Bing only; Meta and TikTok need a separate app
- Server-side and enhanced conversions need Premium ($19,99, or $29,99 on Shopify Plus)
4. Google & YouTube app
Best for: Every store on Google Ads: free Merchant Center sync and conversion tags
- Starting price
- Free plan
- Platforms
- Shopify, WooCommerce
Google's free channel apps for Shopify and WooCommerce: Merchant Center sync, Performance Max, and Google Ads conversion tracking with enhanced conversions.
Pros
- Free and official, with $500 in Google Ads credit advertised on the WooCommerce plugin
- Merchant Center product sync and Performance Max in one place
- Default events for purchase, add to cart and checkout started
Cons
- Tag-based in the browser; server-side tracking isn't mentioned
- Google only
5. Analyzify
Best for: Shopify stores that want GA4 set up for them by experts
- Starting price
- from $145/month
- Platforms
- Shopify
Turnkey GA4 and ad tracking with GTM data layers, server-side tracking and a done-for-you setup.
Pros
- Done-for-you setup and strategy sessions
- Deep GA4 expertise and full GTM data layers
- Yearly plan includes professional implementation
Cons
- From $145/month, plus server-side hosting at Stape from about $20/month
- No traditional free trial
6. Littledata
Best for: Low-volume Shopify stores and headless setups
- Starting price
- $0,35 per order
- Platforms
- Shopify
Server-side data layer for Shopify that feeds GA4, ad platforms, Klaviyo and Segment without a tag manager.
Pros
- Flex plan: $0,35 per tracked order with no monthly minimum
- Headless and Hydrogen support
- 30-day free trial
Cons
- Per-order pricing costs more than a flat price above roughly 100 orders a month
- Built for Shopify; WooCommerce isn't on their listing
7. Elevar
Best for: Larger Shopify brands with a developer or agency
- Starting price
- from $225/month
- Platforms
- Shopify
Server-side tracking and data layer for Shopify with identity resolution, monitoring and 40+ destinations.
Pros
- 40+ marketing destinations and identity resolution
- Monitoring and alerts, with expert-led onboarding
- 15-day free trial and a strong name among Shopify Plus brands
Cons
- Priced by orders and destinations: Core is $225/month for 2.000 orders and 2 destinations
- WooCommerce only through their API framework on higher tiers
Questions
What is the best Google Ads Pixel by Nabu alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is Google Ads Pixel by Nabu ranked second?+
Because for some stores it's still the best fit. We list what Google Ads Pixel by Nabu does well and who should stay with it, so you can decide for yourself.
Can I switch from Google Ads Pixel by Nabu to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from Google Ads Pixel by Nabu for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.