Rankings / Best pixel trackers for Shopify & WooCommerce
Best Infinite Google Ads alternatives in 2026
Infinite Google Ads is a good tool, and for some stores it's still the right one. If it doesn't fit yours on price, platform or features, these are the trackers worth a look, starting with ours. Each card shows what it costs, where it runs and its trade-offs.
Updated for 2026 · prices checked October 2026
Quick comparison
- 1Settl$44.99/monthShopify and WooCommerce stores that want every sale back in their ad accounts at one flat priceShopify, WooCommerce
- 2Infinite Google Adsfrom $9,99/monthShopify stores that want cheap Google Ads and Bing conversion trackingShopify
- 3Google Ads Pixel by NabuFree plan · from $9,99/monthShopify stores and agencies that want simple Google Ads conversion trackingShopify
- 4Google & YouTube appFree planEvery store on Google Ads: free Merchant Center sync and conversion tagsShopify, WooCommerce
- 5Analyzifyfrom $145/monthShopify stores that want GA4 set up for them by expertsShopify
- 6Omega TikTok & Google Ads appsFree plan · from $9,99/monthShopify stores that already use Omega and add one more channelShopify
- 7Littledata$0,35 per orderLow-volume Shopify stores and headless setupsShopify
How we ranked
Settl is our product, so it's first. Infinite Google Ads is second because it remains a strong choice for some stores; we say which ones. The rest are ordered by how close they are to what Infinite Google Ads does.
Competitor details come from their public pricing pages and app listings, checked October 2026. Prices and plans change, so check each tool's own site before you decide. All names are trademarks of their owners; Settl isn't affiliated with them.
1. Settl
Our pick · Our productBest for: Shopify and WooCommerce stores that want every sale back in their ad accounts at one flat price
- Starting price
- $44.99/month
- first month $7.99 · 0% per order
- Platforms
- Shopify, WooCommerce
Server-side pixel tracker that sends every paid order to Meta, TikTok, Google Ads, GA4, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, with the ad click kept 90 days.
Why stores pick Settl over Infinite Google Ads
- Google Ads, GA4 and Microsoft Advertising in the same plan as Meta, TikTok, Snapchat, Pinterest, X and Reddit
- ROAS per ad across all channels, not only Google
- Works on WooCommerce too, and runs without a tag manager
Cons
- – No free plan or free trial; the first month is $7.99
- – No multi-touch attribution models, MMM or lifetime-value reports
2. Infinite Google Ads
Best for: Shopify stores that want cheap Google Ads and Bing conversion tracking
- Starting price
- from $9,99/month
- Platforms
- Shopify
infinitecommerce's Google app for Shopify: Google Ads conversion tags, GA4 and Microsoft (Bing) UET through Google Tag Manager, with server-side and enhanced conversions on Premium.
What Infinite Google Ads does well
- From $9,99 a month, with a 7-day trial
- Covers Microsoft (Bing) as well as Google Ads and GA4
- Rated 4.9 out of 5 from 206 reviews
Stay with Infinite Google Ads if…
- You only advertise on Google and Bing.
- You want the cheapest server-side Google setup on Shopify.
- You already handle Meta and TikTok tracking another way and are happy with it.
Cons
- Google and Bing only; Meta and TikTok need a separate app
- Server-side and enhanced conversions need Premium ($19,99, or $29,99 on Shopify Plus)
3. Google Ads Pixel by Nabu
Best for: Shopify stores and agencies that want simple Google Ads conversion tracking
- Starting price
- Free plan · from $9,99/month
- Platforms
- Shopify
AdNabu's Google Ads conversion tracking app for Shopify, around since 2017: one-click gtag install and conversions with cart data, with agency (MCC) support.
Pros
- Long track record and many reviews: 4.7 out of 5 from 491
- Free up to 10 orders a month, then from $9,99; 7-day trial
- Supports agencies with Google Ads manager accounts (MCC)
Cons
- Google Ads only
- Described as gtag-based; server-side sending isn't stated on the listing
4. Google & YouTube app
Best for: Every store on Google Ads: free Merchant Center sync and conversion tags
- Starting price
- Free plan
- Platforms
- Shopify, WooCommerce
Google's free channel apps for Shopify and WooCommerce: Merchant Center sync, Performance Max, and Google Ads conversion tracking with enhanced conversions.
Pros
- Free and official, with $500 in Google Ads credit advertised on the WooCommerce plugin
- Merchant Center product sync and Performance Max in one place
- Default events for purchase, add to cart and checkout started
Cons
- Tag-based in the browser; server-side tracking isn't mentioned
- Google only
5. Analyzify
Best for: Shopify stores that want GA4 set up for them by experts
- Starting price
- from $145/month
- Platforms
- Shopify
Turnkey GA4 and ad tracking with GTM data layers, server-side tracking and a done-for-you setup.
Pros
- Done-for-you setup and strategy sessions
- Deep GA4 expertise and full GTM data layers
- Yearly plan includes professional implementation
Cons
- From $145/month, plus server-side hosting at Stape from about $20/month
- No traditional free trial
6. Omega TikTok & Google Ads apps
Best for: Shopify stores that already use Omega and add one more channel
- Starting price
- Free plan · from $9,99/month
- Platforms
- Shopify
Omega's single-channel apps for Shopify: one sends TikTok Events API, the other Google Ads and GA4 server-side, each with order-journey and UTM reports.
Pros
- Free plans on both; TikTok Starter is $9,99 and Google Starter $12 a month
- Order-journey and UTM reports
- Strong reviews: 4.9 from 151 (TikTok) and 4.8 from 52 (Google)
Cons
- One channel per app: Meta, TikTok and Google means three Omega apps and three bills
- Starter plans cap server-side orders at 100 a month; Shopify only
7. Littledata
Best for: Low-volume Shopify stores and headless setups
- Starting price
- $0,35 per order
- Platforms
- Shopify
Server-side data layer for Shopify that feeds GA4, ad platforms, Klaviyo and Segment without a tag manager.
Pros
- Flex plan: $0,35 per tracked order with no monthly minimum
- Headless and Hydrogen support
- 30-day free trial
Cons
- Per-order pricing costs more than a flat price above roughly 100 orders a month
- Built for Shopify; WooCommerce isn't on their listing
Questions
What is the best Infinite Google Ads alternative in 2026?+
For most Shopify and WooCommerce stores that mainly want every sale back in their ad accounts, we think Settl: $44.99 a month at any volume, nine destinations and ROAS per ad. Settl is our product, so weigh that. The other tools on this page are good picks for specific needs.
Why is Infinite Google Ads ranked second?+
Because for some stores it's still the best fit. We list what Infinite Google Ads does well and who should stay with it, so you can decide for yourself.
Can I switch from Infinite Google Ads to Settl without losing data?+
Yes. Your ad accounts keep their history; only the source of new purchase events changes. Once Settl is live, turn off server-side purchases from Infinite Google Ads for each platform, so a sale isn't reported twice.
Where do the prices on this page come from?+
From each tool's public pricing page or app listing, checked October 2026. Prices change, so check their own site before you decide.
How much does Settl cost?+
99,9% Tracking is $44.99 a month, first month $7.99. Monthly, cancel any time, and no fee per order.