Compare / Infinite Google Ads
Settl vs Infinite Google Ads
Infinite Google Ads – GTM by infinitecommerce sets up Google Ads conversion tags, GA4 and Microsoft (Bing) UET through Google Tag Manager on Shopify. Premium adds server-side and enhanced conversions. Settl isn't a Google-only tool: it sends Google, Microsoft and six other ad platforms from one plan. Here's when an Infinite Google Ads alternative is worth it.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Infinite Google Ads
Shopify app for Google Ads, GA4 and Bing UET tags through GTM
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Infinite Google Ads
Standard $9,99/month ($19,99 on Plus); Premium with server-side and enhanced conversions $19,99 ($29,99 on Plus); 7-day trial
Cheaper?
Settl
No
Infinite Google Ads
Yes, for Google and Bing alone
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Infinite Google Ads
Google Ads, GA4, Microsoft (Bing). Meta and TikTok are a separate infinitecommerce app
Shopify / WooCommerce
Settl
Both
Infinite Google Ads
Shopify only
Reviews
Settl
—
Infinite Google Ads
4.9 out of 5 from 206 reviews
| Settl | Infinite Google Ads | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Shopify app for Google Ads, GA4 and Bing UET tags through GTM |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Standard $9,99/month ($19,99 on Plus); Premium with server-side and enhanced conversions $19,99 ($29,99 on Plus); 7-day trial |
| Cheaper? | No | Yes, for Google and Bing alone |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Google Ads, GA4, Microsoft (Bing). Meta and TikTok are a separate infinitecommerce app |
| Shopify / WooCommerce | Both | Shopify only |
| Reviews | — | 4.9 out of 5 from 206 reviews |
Infinite Google Ads details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Infinite Google Ads's own site before deciding. Infinite Google Ads is a trademark of its owner; Settl isn't affiliated with them.
Pick Infinite Google Ads if…
- You only advertise on Google and Bing.
- You want the cheapest server-side Google setup on Shopify.
Pick Settl if…
- You run Meta and TikTok as well as Google, and want one tool for all of them.
- You want ROAS per ad across channels in one dashboard.
- You sell on WooCommerce.
Questions
What does Infinite Google Ads cost?+
$9,99 a month for Standard and $19,99 for Premium with server-side and enhanced conversions; Shopify Plus stores pay $19,99 and $29,99 (checked October 2026).
Does Settl send to Microsoft Advertising?+
Yes, through Microsoft's UET Conversions API, in the same plan as Google, Meta and the others.
Can I keep Infinite for Google and use Settl for the rest?+
You can, but then turn off Google sending in Settl so each Google conversion has one source and isn't counted twice.
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