Compare / Google Ads Pixel by Nabu
Settl vs Google Ads Pixel by Nabu
Google Ads Pixel by Nabu has tracked Google Ads conversions for Shopify stores since 2017, with a one-click gtag install, conversions with cart data and agency (MCC) support. It's described as tag-based. Settl sends paid orders server-side to Google Ads and GA4, and to seven other platforms. If you want a Nabu Google Ads alternative that doesn't rely on the browser, compare here.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Google Ads Pixel by Nabu
Shopify app for Google Ads conversion tracking (gtag)
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Google Ads Pixel by Nabu
Free up to 10 orders, then $9,99/month; Advanced $19,99 ($199/year); Plus $39,99 ($380/year); 7-day trial
Server-side
Settl
Yes, Google Ads click conversions with enhanced conversions, and GA4
Google Ads Pixel by Nabu
Not stated on the listing; described as gtag-based
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Google Ads Pixel by Nabu
Google Ads
Shopify / WooCommerce
Settl
Both
Google Ads Pixel by Nabu
Shopify only
Reviews
Settl
—
Google Ads Pixel by Nabu
4.7 out of 5 from 491 reviews
| Settl | Google Ads Pixel by Nabu | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Shopify app for Google Ads conversion tracking (gtag) |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free up to 10 orders, then $9,99/month; Advanced $19,99 ($199/year); Plus $39,99 ($380/year); 7-day trial |
| Server-side | Yes, Google Ads click conversions with enhanced conversions, and GA4 | Not stated on the listing; described as gtag-based |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Google Ads |
| Shopify / WooCommerce | Both | Shopify only |
| Reviews | — | 4.7 out of 5 from 491 reviews |
Google Ads Pixel by Nabu details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Google Ads Pixel by Nabu's own site before deciding. Google Ads Pixel by Nabu is a trademark of its owner; Settl isn't affiliated with them.
Pick Google Ads Pixel by Nabu if…
- You only run Google Ads and want the simplest, cheapest tag setup.
- You're an agency working across many accounts through MCC.
Pick Settl if…
- Ad blockers and consent banners cost you Google conversions and you want them sent server-side.
- You also run Meta, TikTok or Microsoft Advertising.
- You want ROAS per ad and an e-mail alert when conversions stop.
Questions
What does Google Ads Pixel by Nabu cost?+
Free up to 10 orders a month, then $9,99. Advanced is $19,99 and Plus $39,99 a month (checked October 2026).
What's the difference between a gtag and server-side Google Ads tracking?+
A gtag fires in the buyer's browser, so blockers can stop it. Server-side sending goes from a server to Google with the saved gclid, so the browser can't block it.
Should I keep two Primary purchase conversions in Google Ads?+
No. If you add Settl, set one purchase conversion as Primary, otherwise Google counts each sale twice.
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