Compare / Omega TikTok & Google Ads apps
Settl vs Omega TikTok & Google Ads apps
Omega sells its tracking as separate Shopify apps: the Facebook Pixel app, a TikTok pixel app with Events API, and a Google Ads, GA4 and GTM app with server-side tracking. Each has its own free plan and paid tiers. Settl covers TikTok, Google, Meta and five more platforms in one plan. If you're looking for an Omega TikTok or Omega Google Ads alternative because the bills add up, this page compares them.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Omega TikTok & Google Ads apps
Two single-channel Shopify apps: TikTok Events API, and Google Ads/GA4 server-side
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Omega TikTok & Google Ads apps
TikTok: free, Starter $9,99 (100 server orders), Growth $16,99, Scale $35,99. Google: free (20 orders), Starter $12 (100 orders), Professional $29, Enterprise $89/month
Extras
Settl
None
Omega TikTok & Google Ads apps
TikTok: +$4,99 per extra Events API on lower plans. Google: +$6 per extra market
Channels per plan
Settl
Eight ad platforms
Omega TikTok & Google Ads apps
One per app; Meta is a third app
Reports
Settl
ROAS per ad across channels
Omega TikTok & Google Ads apps
Order journey and UTM reports
Shopify / WooCommerce
Settl
Both
Omega TikTok & Google Ads apps
Shopify only
| Settl | Omega TikTok & Google Ads apps | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Two single-channel Shopify apps: TikTok Events API, and Google Ads/GA4 server-side |
| Price | €39,99/month, first month €6,99. Same price at any order volume | TikTok: free, Starter $9,99 (100 server orders), Growth $16,99, Scale $35,99. Google: free (20 orders), Starter $12 (100 orders), Professional $29, Enterprise $89/month |
| Extras | None | TikTok: +$4,99 per extra Events API on lower plans. Google: +$6 per extra market |
| Channels per plan | Eight ad platforms | One per app; Meta is a third app |
| Reports | ROAS per ad across channels | Order journey and UTM reports |
| Shopify / WooCommerce | Both | Shopify only |
Omega TikTok & Google Ads apps details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Omega TikTok & Google Ads apps's own site before deciding. Omega TikTok & Google Ads apps is a trademark of its owner; Settl isn't affiliated with them.
Pick Omega TikTok & Google Ads apps if…
- You need only TikTok or only Google, and the free or Starter plan fits your volume.
- You already use Omega's Facebook app and want one vendor.
Pick Settl if…
- You run Meta, TikTok and Google together and want one plan and one dashboard.
- You don't want order caps on server-side events.
- You also run, or plan to run, a WooCommerce store.
Questions
How much does the full Omega set cost?+
It depends on your plans. Facebook starts at $20,99, TikTok at $9,99 and Google at $12 a month for paid tiers (checked October 2026). Together that's often above Settl's €39,99.
Does Settl replace all three Omega apps?+
For sending purchases to Meta, TikTok and Google, yes. Omega's order-journey and UTM reports and bot filtering are features Settl doesn't copy one-to-one.
Can I switch one channel at a time?+
Yes, but keep one server source per platform. When Settl sends TikTok purchases, turn off server events in the Omega TikTok app.
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