Compare / Admetrics
Settl vs Admetrics
Admetrics is a German attribution and analytics platform with multi-touch and data-driven models and a statistics engine for testing. Sending conversions back to the ad platforms is an add-on on top. Settl starts from the other end: its core job is sending every paid order server-side to your ads, with ROAS per ad as the report. If that is what you need, it is a lighter Admetrics alternative; if you need attribution models, Admetrics goes much further.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Admetrics
Attribution and marketing analytics with server-to-server pushback as an add-on
Price
Settl
€39,99/month, first month €6,99
Admetrics
Their site: Growth €339/month, Business €764/month, Custom from €1.100. Shopify listing: $399/month incl. $20K ad spend, then 1,5%
Sends conversions to ad platforms
Settl
Yes, included
Admetrics
Paid add-on; price not published
Grows with ad spend?
Settl
No, flat price
Admetrics
Yes on the Shopify plans, above the included ad spend
Attribution models
Settl
Last ad click per order (kept 90 days)
Admetrics
Multi-touch and data-driven
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Admetrics
Reporting for Facebook, Instagram, Google Ads, Pinterest, Snapchat and TikTok
Shopify / WooCommerce
Settl
Both
Admetrics
Shopify; others: see their site
Trial
Settl
First month €6,99
Admetrics
14-day free trial
| Settl | Admetrics | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Attribution and marketing analytics with server-to-server pushback as an add-on |
| Price | €39,99/month, first month €6,99 | Their site: Growth €339/month, Business €764/month, Custom from €1.100. Shopify listing: $399/month incl. $20K ad spend, then 1,5% |
| Sends conversions to ad platforms | Yes, included | Paid add-on; price not published |
| Grows with ad spend? | No, flat price | Yes on the Shopify plans, above the included ad spend |
| Attribution models | Last ad click per order (kept 90 days) | Multi-touch and data-driven |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Reporting for Facebook, Instagram, Google Ads, Pinterest, Snapchat and TikTok |
| Shopify / WooCommerce | Both | Shopify; others: see their site |
| Trial | First month €6,99 | 14-day free trial |
Admetrics details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Admetrics's own site before deciding. Admetrics is a trademark of its owner; Settl isn't affiliated with them.
Pick Admetrics if…
- You need multi-touch or data-driven attribution, which Settl doesn't offer.
- You run structured tests and want a statistics engine to judge them.
- EU hosting of your attribution data is a hard requirement.
Pick Settl if…
- Your main issue is that Meta, TikTok and Google don't see all your sales.
- You want one price that doesn't move with your ad spend.
- You're on WooCommerce, or you want to start for €6,99 this week.
Questions
What does Admetrics cost?+
Admetrics lists Growth at €339 and Business at €764 a month on its own site, with 15% off yearly. The Shopify listing shows $399 and $899 a month with a percentage fee on ad spend above what's included. Checked October 2026.
Does Settl do multi-touch attribution like Admetrics?+
No. Settl keeps the last ad click per order for 90 days and sends the sale with it. You see ROAS per ad, not a multi-touch model.
Can I use both?+
Yes. Admetrics can report on your channels while Settl feeds the ad platforms with server-side purchases. Just don't send the same purchase from two server-side tools to one platform.
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