Compare / Upstack Data
Settl vs Upstack Data
Upstack Data does server-side tracking with an extra layer: a consumer identity network that fills in lost click and device ids to raise match quality. It is priced by monthly orders, from $149 on its own site. Settl sends every paid order server-side with the saved ad click for one flat price. If you want an Upstack Data alternative that costs a fraction and still covers the main ad platforms, here is the honest comparison.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Upstack Data
Server-side tracking plus an identity network, attribution reports and Klaviyo abandonment boosting
Price
Settl
€39,99/month, first month €6,99
Upstack Data
Own site: Signal from $149/month for 1.000 orders. Shopify listing: from $299/month for 1.000 orders
Extra orders
Settl
Same price at any volume
Upstack Data
$0,05–$0,15 per order over your plan
Trial
Settl
First month €6,99, cancel any time
Upstack Data
21-day free trial, no card, plus a 60-day results guarantee
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Upstack Data
Meta, Google Ads Enhanced Conversions, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads, AppLovin, Klaviyo
Identity graph
Settl
No; uses the saved click, visitor id and hashed email/phone
Upstack Data
Yes, the core of the product
Store platforms
Settl
Shopify and WooCommerce
Upstack Data
Shopify, plus WooCommerce, BigCommerce, funnel checkouts and Stripe as sources
| Settl | Upstack Data | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side tracking plus an identity network, attribution reports and Klaviyo abandonment boosting |
| Price | €39,99/month, first month €6,99 | Own site: Signal from $149/month for 1.000 orders. Shopify listing: from $299/month for 1.000 orders |
| Extra orders | Same price at any volume | $0,05–$0,15 per order over your plan |
| Trial | First month €6,99, cancel any time | 21-day free trial, no card, plus a 60-day results guarantee |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, Google Ads Enhanced Conversions, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads, AppLovin, Klaviyo |
| Identity graph | No; uses the saved click, visitor id and hashed email/phone | Yes, the core of the product |
| Store platforms | Shopify and WooCommerce | Shopify, plus WooCommerce, BigCommerce, funnel checkouts and Stripe as sources |
Upstack Data details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Upstack Data's own site before deciding. Upstack Data is a trademark of its owner; Settl isn't affiliated with them.
Pick Upstack Data if…
- Event Match Quality is your main problem and you want their identity network to lift it.
- You advertise on AppLovin, or you want Klaviyo abandonment flows boosted by identified visitors.
- Your orders come in through funnel checkouts or subscription apps they read as sources.
Pick Settl if…
- You want the main server-side tracking without paying $149–$299 a month to start.
- You don't want your bill to rise per order as you grow.
- You want ROAS per ad and, if you like, your own branded checkout in the same tool.
Questions
What does Upstack Data cost?+
On its own site, the Signal tracking product starts at $149 a month for 1.000 orders, with an overage per extra order. The Shopify App Store listing shows higher plans from $299 a month. Settl Tracking is €39,99 a month at any volume (checked October 2026).
Does Settl have an identity graph like Upstack Data?+
No. Settl matches buyers with the ad click it saved when they landed (kept 90 days), the visitor id, and hashed email and phone. That covers most stores well; an identity network is an extra Upstack Data sells on top.
Can I switch from Upstack Data to Settl without losing data?+
Past data stays in your ad platforms. Install Settl, connect your pixels, then remove Upstack Data so purchases aren't sent twice from two server tools.
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