Compare / TrakIt
Settl vs TrakIt
TrakIt (listed as TrakIt: Server Side & GTM) is a young Shopify app that sends conversions server-side and installs ready-made Google Tag Manager containers, with a free plan for small stores and plans priced by orders per month. Settl sends every paid order server-side to your ad platforms at one flat price, for Shopify and WooCommerce, with ROAS per ad in the dashboard. Here's how they compare, and where TrakIt is the better pick.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TrakIt
Server-side tracking app with ready-made Google Tag Manager containers
Price
Settl
€39,99/month after 10 days free
TrakIt
Free up to 100 orders/month; Pro $29.99/month up to 2,000 orders; Advance $99.99/month unlimited. 17% off yearly
Grows with your orders?
Settl
No, flat price
TrakIt
Yes, plans by orders per month
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
TrakIt
Meta CAPI, Google Ads, GA4, TikTok, Pinterest, Snapchat and Reddit named on its listing; Bing Ads in its works-with list
Google Tag Manager
Settl
Not needed
TrakIt
Ready-made GTM containers included
Retries
Settl
Automatic, with a delivery log per order
TrakIt
Automatic retry logic
Tracking health alerts
Settl
Hourly check, e-mail when a platform fails or orders stop
TrakIt
Event log report on Pro; alerts not listed
Shopify / WooCommerce
Settl
Both
TrakIt
Shopify
Trial
Settl
10 days free, no card needed, cancel any time
TrakIt
Free plan; 7-day trial on Pro and Advance
Reviews
Settl
—
TrakIt
Launched December 2025, no reviews yet on its listing
| Settl | TrakIt | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side tracking app with ready-made Google Tag Manager containers |
| Price | €39,99/month after 10 days free | Free up to 100 orders/month; Pro $29.99/month up to 2,000 orders; Advance $99.99/month unlimited. 17% off yearly |
| Grows with your orders? | No, flat price | Yes, plans by orders per month |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta CAPI, Google Ads, GA4, TikTok, Pinterest, Snapchat and Reddit named on its listing; Bing Ads in its works-with list |
| Google Tag Manager | Not needed | Ready-made GTM containers included |
| Retries | Automatic, with a delivery log per order | Automatic retry logic |
| Tracking health alerts | Hourly check, e-mail when a platform fails or orders stop | Event log report on Pro; alerts not listed |
| Shopify / WooCommerce | Both | Shopify |
| Trial | 10 days free, no card needed, cancel any time | Free plan; 7-day trial on Pro and Advance |
| Reviews | — | Launched December 2025, no reviews yet on its listing |
TrakIt details come from their public pages and app listings, checked November 2026. Prices and plans change — always check TrakIt's own site before deciding. TrakIt is a trademark of its owner; Settl isn't affiliated with them.
Pick TrakIt if…
- Your store has under 100 orders a month and the free plan covers you.
- You want Google Tag Manager containers set up for you and plan to keep working in GTM.
- You have up to 2,000 orders a month and $29.99 fits your budget better.
Pick Settl if…
- You sell more than 2,000 orders a month and don't want your bill to jump to $99.99.
- You advertise on X or Microsoft Ads, or send events to Klaviyo.
- Your store runs on WooCommerce, or you want ROAS per ad and hourly health alerts in the same price.
Questions
What does TrakIt cost?+
Its Shopify App Store listing showed a free plan up to 100 orders a month, Pro at $29.99 a month up to 2,000 orders and Advance at $99.99 a month with unlimited orders, with 17% off yearly, when we checked in November 2026.
Do I need Google Tag Manager with Settl?+
No. Settl is the server: you install the app or plugin, add your pixel ids and tokens, and paid orders are sent from our side. If you already run GTM for other tags, you can keep it.
Is Settl cheaper than TrakIt?+
For small stores, no: TrakIt's free plan and $29.99 Pro plan cost less. Settl's €39,99 stays the same as your orders grow, so it's the cheaper option once you'd otherwise need TrakIt's Advance plan.
Will both stop double counting with the browser pixel?+
Settl sends each server event with the same event id as the browser pixel, so Meta and TikTok count the sale once. Check TrakIt's setup guide for how it handles deduplication with your existing pixels.
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