Compare / ACT by Anowave
Settl vs ACT by Anowave
ACT is a new Shopify app from Anowave that sends conversions server-side to OpenAI (ChatGPT) Ads, Meta and eight other networks for a flat $19,90 a month. Settl costs more but adds a ROAS-per-ad dashboard, health alerts and WooCommerce support. If you are comparing an ACT alternative, it comes down to price versus reporting.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
ACT by Anowave
Server-side ad tracking app positioned on OpenAI Ads and Meta CAPI
Price
Settl
€39,99/month, first month €6,99
ACT by Anowave
Free up to 100 orders. Start $19,90/month or $190/year, unlimited orders
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
ACT by Anowave
OpenAI Ads, Meta, Google Ads, GA4, TikTok, Snapchat, Pinterest, Klaviyo, Reddit and Microsoft Ads
Profit-based values
Settl
No, order value
ACT by Anowave
Yes, using cost of goods
ROAS per ad
Settl
Yes, with advice which ads to scale
ACT by Anowave
Not advertised
WooCommerce
Settl
Yes, with our plugin
ACT by Anowave
See their site
| Settl | ACT by Anowave | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side ad tracking app positioned on OpenAI Ads and Meta CAPI |
| Price | €39,99/month, first month €6,99 | Free up to 100 orders. Start $19,90/month or $190/year, unlimited orders |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | OpenAI Ads, Meta, Google Ads, GA4, TikTok, Snapchat, Pinterest, Klaviyo, Reddit and Microsoft Ads |
| Profit-based values | No, order value | Yes, using cost of goods |
| ROAS per ad | Yes, with advice which ads to scale | Not advertised |
| WooCommerce | Yes, with our plugin | See their site |
ACT by Anowave details come from their public pages and app listings, checked October 2026. Prices and plans change — always check ACT by Anowave's own site before deciding. ACT by Anowave is a trademark of its owner; Settl isn't affiliated with them.
Pick ACT by Anowave if…
- You advertise on OpenAI (ChatGPT) Ads.
- You want profit-based conversion values sent to the platforms.
- You want the lowest flat price and don't need ROAS reports.
Pick Settl if…
- You want to see spend, sales and ROAS per ad without a separate tool.
- You want an e-mail when a platform starts failing or a token expires.
- You run WooCommerce as well as, or instead of, Shopify.
Questions
Is ACT cheaper than Settl?+
Yes. ACT Start is $19,90 a month with unlimited orders; Settl Tracking is €39,99. Settl includes ROAS per ad and health alerts in that price (checked October 2026).
Does Settl support OpenAI (ChatGPT) Ads?+
Not yet. Settl sends to Meta, TikTok, Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, and syncs to Klaviyo.
What happens when a token expires?+
Settl checks every hour and e-mails you when a platform starts failing, a token expires or orders stop arriving, so tracking doesn't break unnoticed.
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