Compare / APIConvo (Pixely)
Settl vs APIConvo (Pixely)
APIConvo, also listed as Pixely, is a Shopify app that sends Facebook Conversions API events for $0,99 a month. That's it: Meta only, no dashboard, and no reviews yet. Settl costs more and does more: eight ad platforms, the ad click kept 90 days, ROAS per ad and health alerts. If you've outgrown Meta-only tracking and want an APIConvo alternative, this is the honest comparison.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
APIConvo (Pixely)
Facebook Conversions API app
Price
Settl
€39,99/month, first month €6,99
APIConvo (Pixely)
$0,99/month
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
APIConvo (Pixely)
Meta only
ROAS per ad
Settl
Yes
APIConvo (Pixely)
No
Shopify / WooCommerce
Settl
Both
APIConvo (Pixely)
Shopify only
Trial
Settl
First month €6,99
APIConvo (Pixely)
14-day free trial
Rating
Settl
—
APIConvo (Pixely)
No reviews yet on the Shopify App Store
| Settl | APIConvo (Pixely) | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Facebook Conversions API app |
| Price | €39,99/month, first month €6,99 | $0,99/month |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta only |
| ROAS per ad | Yes | No |
| Shopify / WooCommerce | Both | Shopify only |
| Trial | First month €6,99 | 14-day free trial |
| Rating | — | No reviews yet on the Shopify App Store |
APIConvo (Pixely) details come from their public pages and app listings, checked October 2026. Prices and plans change — always check APIConvo (Pixely)'s own site before deciding. APIConvo (Pixely) is a trademark of its owner; Settl isn't affiliated with them.
Pick APIConvo (Pixely) if…
- You only advertise on Meta and want the lowest price possible.
- You don't need a dashboard or alerts.
Pick Settl if…
- You also advertise on TikTok, Google, Snapchat or Pinterest.
- You want to see ROAS per ad and get an e-mail when tracking stops working.
- You run WooCommerce.
Questions
Is APIConvo enough for Meta tracking?+
If Meta is your only channel and you only need CAPI events, it may be. Settl is worth it when you run more platforms or want ROAS per ad.
What does APIConvo cost?+
The Shopify listing shows $0,99 a month with a 14-day free trial, checked October 2026.
Will switching to Settl double-count my sales?+
Not if you turn off APIConvo's Meta sending once Settl is live. Settl uses the same event id as your browser pixel, so Meta counts each purchase once.
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