Compare / Snapchat Ads app
Settl vs Snapchat Ads app
Snap's official Snapchat Ads app for Shopify, and Snapchat for WooCommerce, are free. They connect your store to Snapchat ads, add the Snap pixel and sync your catalog. Server-side sending through the Conversions API isn't stated on the Shopify listing. This isn't like-for-like: Settl doesn't set up ads or catalogs. It sends every paid order to Snapchat's Conversions API with the saved click, and to seven other platforms.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Snapchat Ads app
Snap's own channel: ads setup, Snap pixel and catalog sync
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Snapchat Ads app
Free; ad spend is billed by Snap
Server-side (Conversions API)
Settl
Yes, every paid order with the saved ScCid
Snapchat Ads app
Not stated on the Shopify listing
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Snapchat Ads app
Snapchat only
Catalog sync
Settl
No
Snapchat Ads app
Yes
Ratings
Settl
—
Snapchat Ads app
Shopify 4.6 from 701 reviews; WooCommerce plugin 80.000+ installs
| Settl | Snapchat Ads app | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Snap's own channel: ads setup, Snap pixel and catalog sync |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free; ad spend is billed by Snap |
| Server-side (Conversions API) | Yes, every paid order with the saved ScCid | Not stated on the Shopify listing |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Snapchat only |
| Catalog sync | No | Yes |
| Ratings | — | Shopify 4.6 from 701 reviews; WooCommerce plugin 80.000+ installs |
Snapchat Ads app details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Snapchat Ads app's own site before deciding. Snapchat Ads app is a trademark of its owner; Settl isn't affiliated with them.
Pick Snapchat Ads app if…
- Snapchat is your only channel and its numbers match your orders.
- You don't want to pay for tracking.
- You need ads setup and catalog sync (keep the app for these either way).
Pick Settl if…
- You want Snapchat purchases sent server-side, so blockers don't stop them.
- You run Snapchat next to Meta, TikTok or Google.
- You want ROAS per ad across all channels.
Questions
Should I keep the Snapchat app if I use Settl?+
Yes, for ads setup and your catalog. If it also sends server events, keep one server source for purchases.
Does Settl send to Snapchat's Conversions API?+
Yes, with the saved ScCid click, hashed email and phone, and the same event id as the Snap pixel.
Is the Snapchat Ads app free?+
Yes. You only pay Snap for your ads.
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