Compare / Avantify
Settl vs Avantify
Avantify is a low-cost first-party pixel for Shopify with a durable visitor id and one-click server-side events to Meta and TikTok. Settl covers those two plus Google, Snapchat, Pinterest, X, Microsoft Advertising and Reddit, on Shopify and WooCommerce. If you advertise beyond Meta and TikTok, an Avantify alternative may be what you need.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Avantify
First-party pixel with a durable id plus Meta and TikTok server-side events
Price
Settl
€39,99/month, first month €6,99
Avantify
From $29/month for 1.000 orders, then $0,01 per order. Growth $59, Enterprise $199
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Avantify
Meta (CAPI) and TikTok (Events API)
Visitor recognition
Settl
Ad click kept 90 days
Avantify
Recognition for up to a year, also across devices
Store platforms
Settl
Shopify and WooCommerce
Avantify
Shopify, and Wix per their site
Trial
Settl
First month €6,99
Avantify
30-day free trial
| Settl | Avantify | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | First-party pixel with a durable id plus Meta and TikTok server-side events |
| Price | €39,99/month, first month €6,99 | From $29/month for 1.000 orders, then $0,01 per order. Growth $59, Enterprise $199 |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta (CAPI) and TikTok (Events API) |
| Visitor recognition | Ad click kept 90 days | Recognition for up to a year, also across devices |
| Store platforms | Shopify and WooCommerce | Shopify, and Wix per their site |
| Trial | First month €6,99 | 30-day free trial |
Avantify details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Avantify's own site before deciding. Avantify is a trademark of its owner; Settl isn't affiliated with them.
Pick Avantify if…
- You only advertise on Meta and TikTok and want the lowest price.
- Long visitor recognition across devices matters to you.
- You want a 30-day free trial, or you run on Wix.
Pick Settl if…
- You run Google, Snapchat or Pinterest ads too.
- Your store is on WooCommerce.
- You want spend, sales and ROAS per ad in one dashboard.
Questions
Does Avantify send to Google Ads?+
Not per its listing when we checked; it covers Meta and TikTok. Settl sends to GA4 and Google Ads (with enhanced conversions) as well as Meta and TikTok.
Is Avantify cheaper than Settl?+
Yes, it starts at $29 a month for 1.000 orders. Settl is €39,99 a month at any volume and covers more ad platforms (checked October 2026).
Why does Settl keep the ad click for 90 days?+
Many buyers return days or weeks after clicking an ad. Keeping the click 90 days means that later sale is still sent with the click that started it.
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