Compare / Nabu Meta Pixel
Settl vs Nabu Meta Pixel
AdNabu's Meta & Facebook Pixels app is a simple, cheap way to run Meta pixels with the Conversions API on Shopify, free up to 10 orders a month. Settl is a broader tool: Meta plus TikTok, Google and five more platforms, ROAS per ad, and WooCommerce support. Looking for a Nabu alternative? It depends whether Meta is still your only channel.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Nabu Meta Pixel
Shopify app for multiple Meta pixels with Conversions API
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Nabu Meta Pixel
Free up to 10 orders a month. Paid $8,99 or $19,99/month, 7-day trial
Cheaper?
Settl
No
Nabu Meta Pixel
Yes
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Nabu Meta Pixel
Meta only (AdNabu sells a separate Google Ads app)
ROAS per ad across channels
Settl
Yes
Nabu Meta Pixel
No, Meta only
Shopify / WooCommerce
Settl
Both
Nabu Meta Pixel
Shopify only
| Settl | Nabu Meta Pixel | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Shopify app for multiple Meta pixels with Conversions API |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free up to 10 orders a month. Paid $8,99 or $19,99/month, 7-day trial |
| Cheaper? | No | Yes |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta only (AdNabu sells a separate Google Ads app) |
| ROAS per ad across channels | Yes | No, Meta only |
| Shopify / WooCommerce | Both | Shopify only |
Nabu Meta Pixel details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Nabu Meta Pixel's own site before deciding. Nabu Meta Pixel is a trademark of its owner; Settl isn't affiliated with them.
Pick Nabu Meta Pixel if…
- Meta is your only ad channel and you want to spend under $20 a month.
- Your store fits the free plan.
Pick Settl if…
- You run TikTok or Google ads too and want them fed the same purchase data.
- You want one dashboard with spend, sales and ROAS per ad.
- You sell on WooCommerce.
Questions
What does Nabu's Meta pixel app cost?+
Free up to 10 orders a month, then $8,99 or $19,99 a month, with a 7-day trial (checked October 2026).
Is Settl a Nabu alternative for Google Ads too?+
Yes. Settl sends paid orders to GA4 and as Google Ads click conversions, in the same plan as Meta. With AdNabu you'd add their separate Google Ads app.
Will Settl recover every lost sale?+
Close to every one, not all. Buyers who refuse consent or block tracking can't always be matched. Settl sends each paid order with as much matching data as is allowed.
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