Compare / Fueled
Settl vs Fueled
Fueled is a customer data platform for Shopify and BigCommerce. It streams events to GA4, Google Ads, Meta, Klaviyo and Segment, and handles POS and subscription orders. Its cheapest plan is GA4 only; Meta Conversions API comes from $189 a month. Settl is narrower but includes all main ad platforms for €39,99. If you mainly need ad tracking, here's a Fueled alternative.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Fueled
Customer data platform with browser and server events and a first-party id graph
Price
Settl
€39,99/month, first month €6,99
Fueled
Starter $17 (GA4 only), Starter Plus $59, Standard $189 (adds Meta CAPI), Advanced $349
Meta Conversions API
Settl
Included
Fueled
From the $189 Standard plan
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Fueled
GA4, Google Ads, Meta, Klaviyo; TikTok and others on Advanced
POS and offline orders
Settl
Paid online orders
Fueled
Yes, plus Recharge subscriptions
Store platforms
Settl
Shopify and WooCommerce
Fueled
Shopify and BigCommerce
Trial
Settl
First month €6,99
Fueled
14-day trial
| Settl | Fueled | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Customer data platform with browser and server events and a first-party id graph |
| Price | €39,99/month, first month €6,99 | Starter $17 (GA4 only), Starter Plus $59, Standard $189 (adds Meta CAPI), Advanced $349 |
| Meta Conversions API | Included | From the $189 Standard plan |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | GA4, Google Ads, Meta, Klaviyo; TikTok and others on Advanced |
| POS and offline orders | Paid online orders | Yes, plus Recharge subscriptions |
| Store platforms | Shopify and WooCommerce | Shopify and BigCommerce |
| Trial | First month €6,99 | 14-day trial |
Fueled details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Fueled's own site before deciding. Fueled is a trademark of its owner; Settl isn't affiliated with them.
Pick Fueled if…
- You need POS or offline purchases in the same data stream.
- You use Segment or want a full customer data platform.
- You sell on BigCommerce.
Pick Settl if…
- You want Meta, TikTok and Google server-side without paying $189 or more.
- Your store runs on WooCommerce.
- You want ROAS per ad, not a data pipeline to manage.
Questions
Which Fueled plan includes Meta CAPI?+
Per the Shopify listing, Standard at $189 a month adds the Facebook pixel and Conversions API. Their own site shows slightly different prices with yearly billing (checked October 2026).
Does Settl handle POS orders?+
Settl sends paid online orders linked to an ad click. It isn't built to stream POS or offline purchases like a customer data platform.
Does Settl send to Klaviyo?+
Yes, Settl syncs events and profiles to Klaviyo, next to the ad platforms.
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