Compare / Pixel Cat
Settl vs Pixel Cat
Pixel Cat by Fatcat Apps is a WordPress plugin that adds the Meta pixel with the Conversions API, or a Google Analytics tag, in a few minutes. It's simple and widely used. Settl is built for shops: every paid WooCommerce order goes server-side to eight ad platforms, with ROAS per ad. If your WordPress site has become a real store, a Pixel Cat alternative may be due.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Pixel Cat
WordPress plugin for the Meta pixel with Conversions API, or a Google Analytics tag
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Pixel Cat
Free version on WordPress.org; Pro: see their site
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Pixel Cat
Meta, Google Analytics
Built for
Settl
Shopify and WooCommerce stores
Pixel Cat
WordPress sites, incl. WooCommerce
ROAS per ad
Settl
Yes
Pixel Cat
No
Installs
Settl
—
Pixel Cat
40.000+ active installs, 4.0 out of 5 from 41 ratings
| Settl | Pixel Cat | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | WordPress plugin for the Meta pixel with Conversions API, or a Google Analytics tag |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free version on WordPress.org; Pro: see their site |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, Google Analytics |
| Built for | Shopify and WooCommerce stores | WordPress sites, incl. WooCommerce |
| ROAS per ad | Yes | No |
| Installs | — | 40.000+ active installs, 4.0 out of 5 from 41 ratings |
Pixel Cat details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Pixel Cat's own site before deciding. Pixel Cat is a trademark of its owner; Settl isn't affiliated with them.
Pick Pixel Cat if…
- You only need a Meta pixel and want a free plugin.
- Your WordPress site isn't a shop, so order-level tracking doesn't matter.
Pick Settl if…
- You run TikTok, Google Ads or other channels next to Meta.
- You want every paid order sent with the saved ad click, kept 90 days.
- You want spend, sales and ROAS per ad and an alert when tracking breaks.
Questions
Is Pixel Cat free?+
There's a free version on WordPress.org. We couldn't check Pro pricing in October 2026, so see their site.
Does Settl work without WooCommerce?+
Settl tracks orders, so it needs a Shopify or WooCommerce store. For a WordPress site without a shop, a pixel plugin like Pixel Cat fits better.
Is the Conversions API enough on its own?+
It helps most when it gets good data: the saved click, hashed email and phone, and the same event id as the browser pixel. Settl sends all of these with every paid order.
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