Compare / Pixel Manager for WooCommerce
Settl vs Pixel Manager for WooCommerce
Pixel Manager for WooCommerce by SweetCode is the highest-rated tracking plugin on WordPress.org. The free version installs browser pixels; Pro adds server-side events for a long list of platforms, from your own server. Settl sends from our servers instead and adds ROAS per ad. It's a fair fight, and Pixel Manager wins on price and breadth. Here's when a Pixel Manager alternative still makes sense.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Pixel Manager for WooCommerce
WooCommerce plugin for browser pixels, with server-side events in Pro
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Pixel Manager for WooCommerce
Free version. Pro $149/year (1 site), $299 (5 sites), $399 (10), $599 (25). 14-day trial, 30-day money-back
Cheaper?
Settl
No
Pixel Manager for WooCommerce
Yes, per year
Ad platforms server-side
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Pixel Manager for WooCommerce
Meta, TikTok, Pinterest, Snapchat, Reddit, OpenAI, Nextdoor, Spotify, Microsoft Ads, GA4. Google Ads browser-side with enhanced conversions
Where it runs
Settl
On Settl's servers
Pixel Manager for WooCommerce
Inside your WordPress site, on your own server
ROAS per ad dashboard
Settl
Yes
Pixel Manager for WooCommerce
See their site
Shopify
Settl
Yes
Pixel Manager for WooCommerce
No, WooCommerce only
| Settl | Pixel Manager for WooCommerce | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | WooCommerce plugin for browser pixels, with server-side events in Pro |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free version. Pro $149/year (1 site), $299 (5 sites), $399 (10), $599 (25). 14-day trial, 30-day money-back |
| Cheaper? | No | Yes, per year |
| Ad platforms server-side | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta, TikTok, Pinterest, Snapchat, Reddit, OpenAI, Nextdoor, Spotify, Microsoft Ads, GA4. Google Ads browser-side with enhanced conversions |
| Where it runs | On Settl's servers | Inside your WordPress site, on your own server |
| ROAS per ad dashboard | Yes | See their site |
| Shopify | Yes | No, WooCommerce only |
Pixel Manager for WooCommerce details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Pixel Manager for WooCommerce's own site before deciding. Pixel Manager for WooCommerce is a trademark of its owner; Settl isn't affiliated with them.
Pick Pixel Manager for WooCommerce if…
- You want the lowest yearly cost, or several sites on one licence.
- You advertise on OpenAI, Nextdoor or Spotify.
- You want everything to run and stay inside your own WordPress install.
Pick Settl if…
- Your hosting is tight and you'd rather not add tracking work to your shop's server.
- You want Google Ads click conversions sent server-side and ROAS per ad next to spend.
- You run a Shopify store too and want the same tool on both.
Questions
What does Pixel Manager for WooCommerce cost?+
There's a free version. Pro starts at $149 a year for one site, up to $599 a year for 25 sites (checked October 2026).
Is Settl a Pixel Manager alternative for more platforms?+
No, Pixel Manager Pro lists more server-side platforms. Settl's edge is that it runs off your server, sends Google Ads conversions server-side, and adds ROAS per ad and health alerts.
Can I run both on one store?+
Use one server source per platform. If both send Meta purchases with different event ids, sales can be counted twice.
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