Compare / TagFly
Settl vs TagFly
TagFly builds server-side tracking on prebuilt Google Tag Manager containers and is strongest on Google Ads and GA4. It is cheap and well reviewed, with order caps on its monthly plans. Settl skips the tag manager entirely and charges one flat price. If you want a TagFly alternative that's simpler to run and shows ROAS per ad, here's how they compare.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TagFly
Server-side conversion tracking on prebuilt GTM containers, Google Ads first
Price
Settl
€39,99/month, first month €6,99
TagFly
Free for 10 orders. Basic $14,99/month (500 orders), Grow $24,99 (2.500 orders, then $0,04 per order)
Order caps
Settl
None
TagFly
Yes on monthly plans; unlimited on Grow yearly
Setup
Settl
One line in your theme or a WordPress plugin
TagFly
GTM containers installed by the app
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
TagFly
Google Ads, GA4, Meta, TikTok, Pinterest and Snapchat
ROAS per ad
Settl
Yes
TagFly
Not advertised
WooCommerce
Settl
Yes, with our plugin
TagFly
See their site
| Settl | TagFly | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side conversion tracking on prebuilt GTM containers, Google Ads first |
| Price | €39,99/month, first month €6,99 | Free for 10 orders. Basic $14,99/month (500 orders), Grow $24,99 (2.500 orders, then $0,04 per order) |
| Order caps | None | Yes on monthly plans; unlimited on Grow yearly |
| Setup | One line in your theme or a WordPress plugin | GTM containers installed by the app |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Google Ads, GA4, Meta, TikTok, Pinterest and Snapchat |
| ROAS per ad | Yes | Not advertised |
| WooCommerce | Yes, with our plugin | See their site |
TagFly details come from their public pages and app listings, checked October 2026. Prices and plans change — always check TagFly's own site before deciding. TagFly is a trademark of its owner; Settl isn't affiliated with them.
Pick TagFly if…
- Google Ads is your main channel and you want Consent Mode v2 handled in GTM.
- You're under 500 orders a month and want the lowest price.
- You already know GTM and want to adjust tags yourself.
Pick Settl if…
- You don't want to deal with Google Tag Manager at all.
- You want one price whatever your order count.
- You want to see per ad what it cost and sold across all your channels.
Questions
Is TagFly cheaper than Settl?+
At low volume, yes: Basic is $14,99 a month for 500 orders. Grow is $24,99 for 2.500 orders plus $0,04 per extra order on monthly billing. Settl is €39,99 at any volume (checked October 2026).
Do I need Google Tag Manager for Settl?+
No. Settl uses one line in your Shopify theme or a WordPress plugin, and sends orders from our server straight to each platform's API.
Does Settl send Google Ads enhanced conversions?+
Yes. Settl uploads click conversions to Google Ads with hashed buyer data (enhanced conversions) and also sends purchases to GA4.
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