Compare / Klar
Settl vs Klar
Klar is a profitability and attribution BI tool from Munich, with a first-party pixel, for Shopify, WooCommerce and Shopware. It answers questions like contribution margin and retention. Settl answers a narrower one: does every sale reach Meta, TikTok and Google? It sends each paid order server-side to your ad platforms. As a Klar alternative it only covers the ad-tracking part; plenty of brands could use both.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Klar
Profitability and attribution BI with a first-party tracking pixel
Price
Settl
€39,99/month, first month €6,99
Klar
Core from €200/month; Core + Attribution from €400/month. Based on the last 12 months of net revenue
Sends conversions to ad platforms
Settl
Yes, server-side
Klar
Not confirmed on their pricing or home page
Profit and retention reports
Settl
No
Klar
Yes, the core of the product
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Klar
Reporting from Meta, Google Ads, TikTok and Klaviyo
Platforms
Settl
Shopify and WooCommerce
Klar
Shopify, WooCommerce and Shopware
Contract
Settl
Monthly, cancel any time
Klar
No long-term contracts, no set-up costs; 14-day free trial
| Settl | Klar | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Profitability and attribution BI with a first-party tracking pixel |
| Price | €39,99/month, first month €6,99 | Core from €200/month; Core + Attribution from €400/month. Based on the last 12 months of net revenue |
| Sends conversions to ad platforms | Yes, server-side | Not confirmed on their pricing or home page |
| Profit and retention reports | No | Yes, the core of the product |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Reporting from Meta, Google Ads, TikTok and Klaviyo |
| Platforms | Shopify and WooCommerce | Shopify, WooCommerce and Shopware |
| Contract | Monthly, cancel any time | No long-term contracts, no set-up costs; 14-day free trial |
Klar details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Klar's own site before deciding. Klar is a trademark of its owner; Settl isn't affiliated with them.
Pick Klar if…
- You want profit, contribution margin and retention reports next to attribution.
- You sell on Shopware.
- EU hosting and ISO 27001 matter to your team.
Pick Settl if…
- You want the ad platforms themselves to see your real sales.
- You want a flat €39,99 instead of a price based on your revenue.
- You want results today: one line in your theme or a plugin.
Questions
Is Klar a server-side tracking tool?+
Klar has a first-party pixel for attribution. Whether it sends conversions back to Meta or TikTok isn't stated on its pricing or home page, so check with them if that is what you need.
What does Klar cost?+
Klar's pricing page shows Core from €200 a month and Core + Attribution from €400, both based on the last 12 months of net revenue, checked October 2026.
Does Settl replace Klar?+
Only if you mainly bought Klar for ad tracking. Settl has no profit or retention BI. For those, keep Klar and let Settl feed the ad platforms.
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