Compare / Conversios
Settl vs Conversios
Conversios is a Google-first tracking suite: GA4, Google Ads and Meta conversion tracking, product feeds, and server-side tagging with Google Tag Manager. It's best known for its free WooCommerce plugin. Settl skips the tag manager and sends every paid order server-side to eight ad platforms, with ROAS per ad. If you want a Conversios alternative that's simpler to run, here's how they compare.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Conversios
GA4, Google Ads and Meta tracking with product feeds and server-side GTM
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Conversios
WooCommerce: free plugin; yearly $89,10 (pixels), $179,10 (CAPI), $449,10 (server-side). Shopify: free (5 orders), $60/month for 1.000 orders, $120 for 5.000, $699/year unlimited
Per-order fees
Settl
None
Conversios
On Shopify plans, per order above the included amount
Ad platforms server-side
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Conversios
WooCommerce: GA4, Google Ads, Meta, Snapchat, TikTok, Pinterest
Google Tag Manager
Settl
Not needed
Conversios
Server-side runs through GTM
Product feeds
Settl
No
Conversios
Yes
Shopify / WooCommerce
Settl
Both
Conversios
Both; WooCommerce is their main product
| Settl | Conversios | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | GA4, Google Ads and Meta tracking with product feeds and server-side GTM |
| Price | €39,99/month, first month €6,99. Same price at any order volume | WooCommerce: free plugin; yearly $89,10 (pixels), $179,10 (CAPI), $449,10 (server-side). Shopify: free (5 orders), $60/month for 1.000 orders, $120 for 5.000, $699/year unlimited |
| Per-order fees | None | On Shopify plans, per order above the included amount |
| Ad platforms server-side | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | WooCommerce: GA4, Google Ads, Meta, Snapchat, TikTok, Pinterest |
| Google Tag Manager | Not needed | Server-side runs through GTM |
| Product feeds | No | Yes |
| Shopify / WooCommerce | Both | Both; WooCommerce is their main product |
Conversios details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Conversios's own site before deciding. Conversios is a trademark of its owner; Settl isn't affiliated with them.
Pick Conversios if…
- You want GA4 reports and Google product feeds managed from one WordPress plugin.
- You prefer a yearly licence, or want to start on the free plugin.
- Your team already works in Google Tag Manager.
Pick Settl if…
- You want server-side tracking without setting up GTM.
- You're on Shopify and don't want per-order pricing.
- You want ROAS per ad and channels like X, Microsoft Advertising and Reddit.
Questions
What does Conversios cost?+
On WooCommerce the plugin is free, and paid licences run from $89,10 to $449,10 a year for one site. On Shopify, plans run from free (5 orders) to $120 a month, or $699 a year for unlimited orders (checked October 2026).
Is Settl a Conversios alternative for product feeds?+
No. Settl doesn't build product feeds. Keep a feed tool if you need one, and use Settl for purchase tracking.
Do I need GTM for Settl?+
No. On WooCommerce you install our WordPress plugin, on Shopify you paste one line in your theme.
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