Compare / NestAds
Settl vs NestAds
NestAds, made by NestScale, is a marketing attribution app for Shopify: a free dashboard for your ad accounts and creatives, and a Pro plan at $129.99 a month that adds its first-party server-side pixel, multi-touch attribution, customer journeys and LTV cohorts. Settl focuses on the sending side: every paid order goes server-side to eight ad platforms with the saved ad click, plus ROAS per ad, for €39,99 a month, on Shopify and WooCommerce. Here's how they compare, checked on NestScale's own pages and Shopify App Store listing.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
NestAds
Marketing attribution for Shopify: ad dashboard, creative analytics, multi-touch attribution, customer journeys and LTV cohorts
Price
Settl
€39,99/month, first month €6,99
NestAds
Starter free; Pro $129.99/month (billed in USD)
Server-side tracking
Settl
Included
NestAds
First-party server-side pixel on the Pro plan
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
NestAds
Listing says it works with Facebook, Google, TikTok and Klaviyo; which platforms receive server-side events isn't spelled out
Attribution
Settl
Saved ad click (90 days) sent with every order; ROAS per ad
NestAds
Several attribution models, custom traffic rules, customer journey and drop-off views
Shopify / WooCommerce
Settl
Both
NestAds
Shopify only
Trial
Settl
First month €6,99, cancel any time
NestAds
7-day free trial on Pro
Rating
Settl
—
NestAds
5.0 from 19 reviews on the Shopify App Store
| Settl | NestAds | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Marketing attribution for Shopify: ad dashboard, creative analytics, multi-touch attribution, customer journeys and LTV cohorts |
| Price | €39,99/month, first month €6,99 | Starter free; Pro $129.99/month (billed in USD) |
| Server-side tracking | Included | First-party server-side pixel on the Pro plan |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Listing says it works with Facebook, Google, TikTok and Klaviyo; which platforms receive server-side events isn't spelled out |
| Attribution | Saved ad click (90 days) sent with every order; ROAS per ad | Several attribution models, custom traffic rules, customer journey and drop-off views |
| Shopify / WooCommerce | Both | Shopify only |
| Trial | First month €6,99, cancel any time | 7-day free trial on Pro |
| Rating | — | 5.0 from 19 reviews on the Shopify App Store |
NestAds details come from their public pages and app listings, checked October 2026. Prices and plans change — always check NestAds's own site before deciding. NestAds is a trademark of its owner; Settl isn't affiliated with them.
Pick NestAds if…
- You want multi-touch attribution, customer journeys and LTV cohorts in one Shopify app.
- The free Starter plan's ad dashboard and creative reports are all you need right now.
- You mainly advertise on TikTok: NestScale also has a separate TikTok pixel app that uses TikTok's Events API.
Pick Settl if…
- Your main goal is getting every sale back to the ad platforms, so their algorithms learn from real purchases.
- You advertise beyond Meta, Google and TikTok, on Snapchat, Pinterest, X, Microsoft Ads or Reddit.
- Your store runs on WooCommerce, or you want an e-mail when a platform stops receiving orders.
Questions
What does NestAds cost?+
NestAds' Shopify App Store listing shows a free Starter plan and Pro at $129.99 a month with a 7-day free trial, billed in USD (checked October 2026). Server-side tracking and attribution reporting are on Pro.
Is Settl a full NestAds alternative?+
For the tracking part, yes. Settl doesn't do multi-touch attribution models, customer journey maps or LTV cohorts. It sends every paid order server-side with the saved click, hashed email and phone and a shared event id, and shows spend, sales and ROAS per ad.
Can I use NestAds and Settl together?+
Yes, as long as only one tool sends server-side purchases to each ad platform. Keep NestAds for attribution and reporting, and let Settl send the sales; otherwise the same purchase can arrive twice with different event ids.
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