Compare / Hardal
Settl vs Hardal
Hardal is a cookieless, server-side analytics and data platform: it collects first-party data across your website, iOS and Shopify native apps and moves it to destinations like Meta, TikTok, GA4, server-side GTM and BigQuery. Settl does one narrower job: it sends every paid order server-side to your ad platforms and shows ROAS per ad, at one flat price. If you need Hardal's data platform, it's the stronger tool; if you mainly want your ads to see every sale, Settl costs a fraction.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Hardal
Cookieless, server-side analytics and first-party data platform
Price
Settl
€39,99/month after 10 days free
Hardal
Basic $249/month, Professional $599/month, Premium $1,399/month; about 17% off yearly
Meta CAPI and TikTok Events API
Settl
Included
Hardal
Listed from the Professional plan
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Hardal
Meta (Signals Gateway / CAPI), TikTok eAPI, GA4, server-side GTM, BigQuery and Zapier in its works-with list; see their site for others
Mobile apps
Settl
Web stores (Shopify and WooCommerce)
Hardal
Web, iOS and Shopify native apps in one view
Data warehouse
Settl
Not included
Hardal
BigQuery in its works-with list, plus API access on Professional
Tracking health alerts
Settl
Hourly check, e-mail when a platform fails or orders stop
Hardal
See their site
Shopify / WooCommerce
Settl
Both
Hardal
Shopify app; see their site for other platforms
Trial
Settl
10 days free, no card needed, cancel any time
Hardal
7-day free trial on each plan
Reviews
Settl
—
Hardal
Launched September 2025; 5.0 from 6 reviews on its listing
| Settl | Hardal | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Cookieless, server-side analytics and first-party data platform |
| Price | €39,99/month after 10 days free | Basic $249/month, Professional $599/month, Premium $1,399/month; about 17% off yearly |
| Meta CAPI and TikTok Events API | Included | Listed from the Professional plan |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta (Signals Gateway / CAPI), TikTok eAPI, GA4, server-side GTM, BigQuery and Zapier in its works-with list; see their site for others |
| Mobile apps | Web stores (Shopify and WooCommerce) | Web, iOS and Shopify native apps in one view |
| Data warehouse | Not included | BigQuery in its works-with list, plus API access on Professional |
| Tracking health alerts | Hourly check, e-mail when a platform fails or orders stop | See their site |
| Shopify / WooCommerce | Both | Shopify app; see their site for other platforms |
| Trial | 10 days free, no card needed, cancel any time | 7-day free trial on each plan |
| Reviews | — | Launched September 2025; 5.0 from 6 reviews on its listing |
Hardal details come from their public pages and app listings, checked November 2026. Prices and plans change — always check Hardal's own site before deciding. Hardal is a trademark of its owner; Settl isn't affiliated with them.
Pick Hardal if…
- You also run a mobile app and want web and app data in one place.
- You want your first-party data in BigQuery or other tools, not only in ad platforms.
- You want a dedicated account manager and help with a custom implementation (Premium).
Pick Settl if…
- You mainly want Meta, TikTok, Google and the other ad platforms to see every sale, without a $249+ monthly bill.
- You advertise on Snapchat, Pinterest, X, Microsoft Ads or Reddit, or send events to Klaviyo.
- Your store runs on WooCommerce, or you want ROAS per ad and an optional own checkout in the same tool.
Questions
What does Hardal cost?+
Its Shopify App Store listing showed Basic at $249 a month, Professional at $599 and Premium at $1,399, each with a 7-day free trial and about 17% off when paid yearly, when we checked in November 2026. Meta CAPI and TikTok Events API support are listed from Professional.
Is Settl a full Hardal alternative?+
Not for everything. Settl doesn't track mobile apps or export your data to a warehouse. It covers the part most stores buy tracking for: every paid order sent server-side to the ad platforms with the click it came from, plus ROAS per ad, for €39,99 a month.
Will Settl double count with my browser pixel?+
No. Settl sends each server event with the same event id as the browser pixel, so Meta and TikTok count the sale once.
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