Compare / Pinterest app
Settl vs Pinterest app
Pinterest's official app is free. On Shopify it syncs your catalog and adds the Pinterest Tag and API for Conversions; on WooCommerce, Pinterest for WooCommerce does the catalog and tag. This isn't like-for-like: Settl doesn't sync catalogs. It sends every paid order to Pinterest's Conversions API with the saved click, alongside seven other ad platforms. Keep the Pinterest app for your catalog.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Pinterest app
Pinterest's own channel: catalog sync, Pinterest Tag and API for Conversions
Price
Settl
€39,99/month, first month €6,99. Same price at any order volume
Pinterest app
Free; ad spend is billed by Pinterest
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Pinterest app
Pinterest only
Catalog sync
Settl
No
Pinterest app
Yes
ROAS per ad across channels
Settl
Yes
Pinterest app
Pinterest Ads Manager only
Ratings
Settl
—
Pinterest app
Shopify 4.1 from 1.710 reviews; WooCommerce plugin 2.3 from 68
| Settl | Pinterest app | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Pinterest's own channel: catalog sync, Pinterest Tag and API for Conversions |
| Price | €39,99/month, first month €6,99. Same price at any order volume | Free; ad spend is billed by Pinterest |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Pinterest only |
| Catalog sync | No | Yes |
| ROAS per ad across channels | Yes | Pinterest Ads Manager only |
| Ratings | — | Shopify 4.1 from 1.710 reviews; WooCommerce plugin 2.3 from 68 |
Pinterest app details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Pinterest app's own site before deciding. Pinterest app is a trademark of its owner; Settl isn't affiliated with them.
Pick Pinterest app if…
- Pinterest is your only paid channel.
- You don't want to pay for tracking.
- You need catalog sync (keep the app for that either way).
Pick Settl if…
- Pinterest is one of several channels and you want them all sent the same way.
- You want to compare Pinterest ROAS per ad with Meta, TikTok and Google.
- You want an e-mail when Pinterest, or any platform, stops receiving orders.
Questions
Should I keep the Pinterest app if I use Settl?+
Yes, for your catalog. Use one server source for purchases so they aren't counted twice.
Does Settl send to Pinterest's Conversions API?+
Yes, with the saved epik click, hashed customer data and the same event id as the Pinterest Tag.
Is the Pinterest app free?+
Yes. You only pay Pinterest for your ads.
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