Compare / Madgicx
Settl vs Madgicx
Madgicx is mainly a Meta ads AI and automation suite. Its Tracking Pro add-on, $49 a month per connected account on top of a main plan, adds server-to-server tracking for Facebook ads. Settl is only the tracking part, but for eight ad platforms, not just Meta. So this isn't like-for-like: Settl can replace Tracking Pro as a Madgicx alternative for tracking, while you keep Madgicx for automation if you use it.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Madgicx
Meta ads AI and automation suite; tracking via the Tracking Pro add-on
Price
Settl
€39,99/month, first month €6,99
Madgicx
Main plan: see price inside the app. Tracking Pro add-on $49/month per connected account
Server-side ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Madgicx
Facebook/Meta only
Ad automation and creative tools
Settl
No
Madgicx
Yes, the core of the product
Shopify / WooCommerce
Settl
Both
Madgicx
Shopify as a data source; WooCommerce: see their site
Trial
Settl
First month €6,99
Madgicx
7-day free trial
| Settl | Madgicx | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Meta ads AI and automation suite; tracking via the Tracking Pro add-on |
| Price | €39,99/month, first month €6,99 | Main plan: see price inside the app. Tracking Pro add-on $49/month per connected account |
| Server-side ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Facebook/Meta only |
| Ad automation and creative tools | No | Yes, the core of the product |
| Shopify / WooCommerce | Both | Shopify as a data source; WooCommerce: see their site |
| Trial | First month €6,99 | 7-day free trial |
Madgicx details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Madgicx's own site before deciding. Madgicx is a trademark of its owner; Settl isn't affiliated with them.
Pick Madgicx if…
- You use Madgicx's ad automation and creative tools and only advertise on Meta.
- You want tracking and ad management in one bill.
Pick Settl if…
- You advertise on TikTok, Google, Snapchat or other platforms besides Meta.
- You don't need an ad automation subscription just to get tracking.
- Your store runs on WooCommerce.
Questions
What does Madgicx Tracking Pro cost?+
Madgicx lists Tracking Pro at $49 a month per connected account, as an add-on to a main plan whose price is shown inside the app, checked October 2026.
Can I use Settl with Madgicx?+
Yes. Use Madgicx for automation and Settl for server-side tracking. Don't run Tracking Pro and Settl's Meta sending at the same time, so each purchase is sent once.
Does Settl automate my ads?+
No. Settl shows spend, sales and ROAS per ad with advice on what to scale or switch off. You make the change in your ads manager.
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