Compare / TrackWise
Settl vs TrackWise
TrackWise is a Shopify server-side tracking app with a first-party domain and pixel on every plan. It starts cheap at $29 a month for 75.000 events and steps up with volume. Settl does the same core job at one flat price and sends to more platforms. If you're looking for a TrackWise alternative because your events keep growing or you advertise on Snapchat, this page shows the differences.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
TrackWise
Server-side tracking with a first-party domain and pixel
Price
Settl
€39,99/month, first month €6,99
TrackWise
Starter $29/month (75k events), Growth $49 (500k), Pro $99 (5M)
Grows with your traffic?
Settl
No, flat price
TrackWise
Yes, by events
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
TrackWise
Meta CAPI, TikTok, Google Ads, GA4 and Pinterest
Shopify / WooCommerce
Settl
Both
TrackWise
Shopify; WooCommerce not confirmed
Trial
Settl
First month €6,99
TrackWise
7-day free trial
Rating
Settl
—
TrackWise
5.0 from 2 reviews on the Shopify App Store
| Settl | TrackWise | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side tracking with a first-party domain and pixel |
| Price | €39,99/month, first month €6,99 | Starter $29/month (75k events), Growth $49 (500k), Pro $99 (5M) |
| Grows with your traffic? | No, flat price | Yes, by events |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Meta CAPI, TikTok, Google Ads, GA4 and Pinterest |
| Shopify / WooCommerce | Both | Shopify; WooCommerce not confirmed |
| Trial | First month €6,99 | 7-day free trial |
| Rating | — | 5.0 from 2 reviews on the Shopify App Store |
TrackWise details come from their public pages and app listings, checked October 2026. Prices and plans change — always check TrackWise's own site before deciding. TrackWise is a trademark of its owner; Settl isn't affiliated with them.
Pick TrackWise if…
- Your traffic is small and the $29 plan covers it.
- You only advertise on Meta, TikTok, Google or Pinterest.
Pick Settl if…
- You advertise on Snapchat, X, Microsoft or Reddit, or want Klaviyo fed too.
- Your traffic is past 75.000 events and you'd rather not change plans as it grows.
- You want ROAS per ad, a live view and e-mail alerts when tracking breaks.
Questions
Is TrackWise cheaper than Settl?+
At low volume, yes: $29 a month for 75.000 events. Above that it is $49 or $99. Settl is €39,99 at any volume.
Does TrackWise work on WooCommerce?+
We only found it on the Shopify App Store. Settl has a WordPress plugin for WooCommerce.
How long does Settl keep the ad click?+
90 days, so a buyer who comes back weeks after clicking an ad is still linked to that ad.
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