Compare / Blotout EdgeTag
Settl vs Blotout EdgeTag
Blotout EdgeTag and Settl do the same core job: they send store events from a server, not only the browser, to your ad platforms. EdgeTag charges by events and offers a hands-on maintenance plan. Settl charges one flat price and adds ROAS per ad. If you want an EdgeTag alternative whose bill stays the same as traffic grows, here is how they compare.
What it is
Settl
Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout)
Blotout EdgeTag
Server-side and edge tagging for Shopify
Price
Settl
€39,99/month, first month €6,99
Blotout EdgeTag
Basic $49,99/month for 100.000 events, then $1 per 5.000; Maintenance $249,99/month with hands-on implementation
Grows with your traffic?
Settl
No, flat price
Blotout EdgeTag
Yes, by events
Ad platforms
Settl
Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo
Blotout EdgeTag
Google Ads, GA4, Klaviyo, Meta, Snapchat and TikTok
Shopify / WooCommerce
Settl
Both
Blotout EdgeTag
Shopify; WooCommerce not confirmed
Trial
Settl
First month €6,99
Blotout EdgeTag
7-day free trial
Rating
Settl
—
Blotout EdgeTag
4.7 from 26 reviews on the Shopify App Store
| Settl | Blotout EdgeTag | |
|---|---|---|
| What it is | Server-side pixel tracker + ROAS per ad + live view (and an optional custom checkout) | Server-side and edge tagging for Shopify |
| Price | €39,99/month, first month €6,99 | Basic $49,99/month for 100.000 events, then $1 per 5.000; Maintenance $249,99/month with hands-on implementation |
| Grows with your traffic? | No, flat price | Yes, by events |
| Ad platforms | Meta, TikTok, Google (GA4 and Google Ads), Snapchat, Pinterest, X, Microsoft Advertising, Reddit, plus Klaviyo | Google Ads, GA4, Klaviyo, Meta, Snapchat and TikTok |
| Shopify / WooCommerce | Both | Shopify; WooCommerce not confirmed |
| Trial | First month €6,99 | 7-day free trial |
| Rating | — | 4.7 from 26 reviews on the Shopify App Store |
Blotout EdgeTag details come from their public pages and app listings, checked October 2026. Prices and plans change — always check Blotout EdgeTag's own site before deciding. Blotout EdgeTag is a trademark of its owner; Settl isn't affiliated with them.
Pick Blotout EdgeTag if…
- You want their team to implement and maintain tracking (Maintenance plan).
- You're happy with event-based billing and your volume is low.
Pick Settl if…
- You don't want to count events as your traffic grows.
- You also advertise on Pinterest, X, Microsoft or Reddit.
- You run WooCommerce, or want ROAS per ad in the same tool.
Questions
What does Blotout EdgeTag cost?+
The Shopify listing shows Basic at $49,99 a month for 100.000 events, then $1 per 5.000 extra, and a Maintenance plan at $249,99, checked October 2026.
Do both tools deduplicate with the browser pixel?+
Settl sends each server event with the same event id as the browser pixel, so platforms count a purchase once. For EdgeTag's setup, check their docs.
How do I switch from EdgeTag to Settl?+
Install Settl, connect your ad accounts, check that purchases arrive, then turn off EdgeTag's sending to the same platforms so nothing is counted twice.
More comparisons: Settl vs Triple Whale · Settl vs Elevar · Settl vs WeTracked · Settl vs TrackBee · Settl vs Analyzify · Settl vs Littledata · Settl vs Hyros · Settl vs Northbeam · Settl vs Stape · Settl vs Aimerce · Settl vs Polar Analytics · Settl vs Tracklution · Settl vs TrueROAS · Settl vs RedTrack · Settl vs Wicked Reports · Settl vs Cometly · Settl vs PixelYourSite · Settl vs Upstack Data · Settl vs WeltPixel · Settl vs FirstTrack · Settl vs TrueTracked · Settl vs Avantify · Settl vs Prism · Settl vs TagFly · Settl vs ACT by Anowave · Settl vs Popsixle · Settl vs TAGGRS · Settl vs Addingwell · Settl vs Fueled · Settl vs ProfitMetrics · Settl vs Datahash · Settl vs CustomerLabs · Settl vs AdTrace · Settl vs OnePixel · Settl vs TiXel · Settl vs Pixee · Settl vs eρ Facebook Pixels & CAPI · Settl vs Pixelio · Settl vs Omega Facebook Pixel · Settl vs Trackify X · Settl vs Zotek · Settl vs Nabu Meta Pixel · Settl vs OC Meta Pixel (Orichi) · Settl vs Parkour · Settl vs Convbox Tracking · Settl vs Pixelfy · Settl vs Omega TikTok & Google Ads apps · Settl vs Conversios · Settl vs Infinite Google Ads · Settl vs Google Ads Pixel by Nabu · Settl vs Pixel Manager for WooCommerce · Settl vs Pixel Cat · Settl vs Meta's Facebook & Instagram app · Settl vs Google & YouTube app · Settl vs TikTok app · Settl vs Pinterest app · Settl vs Snapchat Ads app · Settl vs Lebesgue · Settl vs Admetrics · Settl vs Klar · Settl vs Tracify · Settl vs Kendall Analytics · Settl vs AdBeacon · Settl vs Rockerbox · Settl vs SegmentStream · Settl vs Converge · Settl vs AnyTrack · Settl vs ClickMagick · Settl vs Madgicx · Settl vs TrackWise · Settl vs Attribuly · Settl vs APIConvo (Pixely) · Settl vs NestAds